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I’ve been using these inkernets for more than ten years now, so perhaps I’m a bit jaded and not in the target audience, but I can’t actually see anything of use in the UK Government’s launch of ITsafe.
I do think there’s an important point here that Government has still not realised that authority is not its right in this space. Authority comes from having something interesting and useful to say, not from being able to legitimately use a crown as your logo.
And the presentation is so naff that it undermines the central aim, which is surely to build trust. This site says “We don’t know what we’re doing, but hey you will trust us anyway ‘cos we’re the government” Another pointless bit of public spending.