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It came to me in mid-bite of my apple this morning, as I contemplated another day in London in the 80s*, that selling content is like selling sunshine.
Nobody tries to actually sell sunshine directly – that would be stupid and, under some jurisdictions, doubtless illegal. Here in the UK, we’d have to give the deckchair-hire surfer-dudes each a combined visible light, heat and UV-meter, get them to take readings regularly, and then go round busting people for more cash when the clouds disappeared (but we could also probably get away with paying them even less as they get free sunshine as a perk of the job!).
But do you doubt that there is money to be made if you have access to sunshine? Those deckchair-hire dudes are just a tiny part of the sunshine economy, and the benefits are open to anyone who lives in a seaside town in the summer. You make money by doing anything that enhances the sunshine experience, helps people get to the sunshine in the first place or helps them yakk about it for the next six months till they get their next dose.
Sunshine is free, it wants to be free but it can also bring you customers and put them in the mood to spend their money. And that’s what damned fine writing, sounds & pictures should aspire to do too.
* I mean 80-something fahrenheit, of course, the time machine to take me back to my youth still has some kinks that need ironing out before I can spend a whole day there. btw dexys send hugs (except kevin, he’s in a mood ‘cos I told him what happened to princess di).