I got an invite to this from Alison.  Very hush hush and exclusive – secret location in W1 – cross my heart and hope to die if I tell you anything about it at all other than that about twenty effortlessly stylish (ok, one or two, not so effortless) young things from London’s fashion world squished into a private members club with some icy bottles of Ty Nant to meet, mingle and chat about their worlds, their businesses and the marketing thereof.  No pictures from me, but Terry was snapping away all the way through – if pictures emerge for public consumption, I’ll let you know.

Overall learning point for me is the similarities between marketing all of these lifestyle brands and products – fashion, music, alcohol, theatre etc and the need to have talking points to get the conversation started.  I’ll get on and make some ooze then.