Comments on: Better Blogger Relations http://perfectpath.co.uk/2007/05/14/better-blogger-relations/ I'm the founder of the Tuttle Club and fascinated by organisation. I enjoy making social art and building communities, if you'd like some help from me feel free to e-mail me: Lloyd dot Davis at Gmail dot Com or call +44 (0)79191 82825 Mon, 23 Apr 2012 03:53:25 +0000 hourly 1 http://wordpress.com/ By: betaculture http://perfectpath.co.uk/2007/05/14/better-blogger-relations/#comment-3957 Mon, 21 May 2007 11:05:27 +0000 http://perfectpath.wordpress.com/2007/05/14/better-blogger-relations/#comment-3957 is that progging?

]]> By: The social media revolution (in 15 minutes) http://perfectpath.co.uk/2007/05/14/better-blogger-relations/#comment-3671 Wed, 16 May 2007 11:19:30 +0000 http://perfectpath.wordpress.com/2007/05/14/better-blogger-relations/#comment-3671 [...] If you want to understand more about how bloggers and blogging can influence your business I would check this out.  Lloyd knows this area very well and if you are in London and have some time on 25 May I would [...]

]]> By: perfectpath http://perfectpath.co.uk/2007/05/14/better-blogger-relations/#comment-3667 Wed, 16 May 2007 09:11:59 +0000 http://perfectpath.wordpress.com/2007/05/14/better-blogger-relations/#comment-3667 Hi Jonny, thanks very much for this and the pointer to Charlie’s blog

A little recognition goes a long way – I was really pleased to see this, for example:

http://www.flickr.com/photos/8000873@N08/470258778/in/set-72157600113595328

at the World Health Care Congress – Bloggers getting top billing over Press – things are getting interesting :)

]]> By: Jonny http://perfectpath.co.uk/2007/05/14/better-blogger-relations/#comment-3622 Tue, 15 May 2007 09:54:29 +0000 http://perfectpath.wordpress.com/2007/05/14/better-blogger-relations/#comment-3622 I think that anyone wanting to take blogging relations seriously could do with a taking a lesson from SAP. In their annual SAPPHIRE event (running now) they changed their registration process to show that they are serious about reaching out to bloggers (had a section on it just for them).

Other insights that leading bloggers at the event explained :
Bloggers prefer to have group discussions instead of the one-on-ones preferred by the press and analysts. The bloggers weren’t looking for a “scoop” – they are looking for insight.
SAP has a formalised blogger relations programme which is led by a VP (most programmes tend to originate more from the grass roots)
SAP puts significant budget behind the blogger programme (pays T&E for example to events)

backs up this point

Good luck in your event.

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