Social Media in the NHS

june07 120One of my current projects is for the newly re-organised Primary Care Trust in Surrey. They are looking at how they can use social media to engage better with local people through the web, as a complement to their other media activities.

I’ve started a blog with a flickr account and video storage on blip.tv and so far published some short pieces on activities around National Falls Awareness Day last month.

It’s still very early days, but I’m interested in your thoughts on this. We’ve started off doing things the way that the Trust knows how to do things – that is, get your journalist/photographer to go along to an event and report on it. I’m honestly not sure whether this is playing it too safe, or if trying to do something more radical would be too much too soon.

I’m aware that the stuff that’s up at the moment is quite provider-focused. I’m putting together more that gives the service-user/patient voice but I think I’m too close to it at the moment to know whether these are truly interesting or not so if I’m missing anything that you think is obvious do let me know.

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