I’d love to have someone read the comments out while I pull Barry Took faces (or Anne Robinson for our younger readers)

I do think that the internet, more accurately, the web is about social interaction, for me it always has been about finding people to talk to and stuff to talk about.

I’m pretty sure TV producers have aimed at giving groups of people things to talk about rather than having an individual viewer in mind. Perhaps it’s not *about* social interaction, but it’s certainly always produced social objects that have been the focal point for much chat, over the garden fence, in the playground, in the pub and at the office.

Exaggeration to provoke a response has always served me well…

I don’t really get your point that “the internet is about social interaction not content delivery (just like TV has always been) and so you should be concentrating on making stuff that people want to interact around”.

Are you saying that’s what the internet *ought* to be about (otherwise people missing a massive part of what the internet offers)? Because quite a lot of it doesn’t seem interactive to me – it’s just stuff posted up for other people to look at (though come to think of it all of the bits I spend any time on *are* interactive).

And in what way has TV always been about social interaction? Do you mean the conversations that people have the following day over coffee? That wouldn’t be a case of Lloyd-exaggeration-to-make-a-point would it?

Intrigued and provoked of Raynes Park,
Stuart