Daily Archive

A couple of weeks ago, Robert Scoble blogged and made a couple of videos talking about the combined use of a whole bunch of social media tools and wrapped them up by saying they were a starfish. His point by the way was not only to explain how these tools all help with marketing and sales conversion but also to talk about how Open Social is changing the landscape.

When I came to present this to a client in the context of a social media strategy however, I was about to use Darren Barefoot’s excellent graphic version (with added logos!) when it suddenly occurred to me that actually it would be better to talk about it as a snowflake because we’re in the business of making snowballs to roll downhill.

Hey Scoble, don’t worry, the underlying idea’s the same and all credit to you for it