Keep taking the pills?

Before Christmas, I was introduced to Gerry Griffin CEO of Skill-Pill a mobile offering that provides downloadable and mobile-optimised, video shorts – “pills” for you to take when you want to brush up on something. Not quite Joe 90 and his electrode specs more like multimedia Cliffs Notes.

The main focus I think is on selling into larger organisations to be part of their development efforts but some are made publically available too. You can view the latest offering on Working with Americans online or download it to your phone by pointing your mobile browser at this page.

I don’t know. What do you think (of the content and the concept? I know I have American readers – how good is this?

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5 thoughts on “Keep taking the pills?”

  1. Nothing offended me in it, but then it must have been made by an American. I suspect if it was made my an English person it would have been more sarcastic in tone and probably mentioned the, quite frankly, pathetic “difference in language” thing.

    It depends, however, on who it’s aimed at. That sounded like it was aimed at Americans… and, surely, that’s not who the audience is. The information was actually all correct in it (punctuality, business first etc), it’s jut the presentation which was pretty dry (ie American corporate).

    Also, niggly point, I would have highlighted each new tip with text.

  2. What a load of twaddle. I am as far from Corporate America as one can get, and this “pill” makes me grateful I am. Couldn’t you throw a BBC accent on those facts and describe anyone rushing around in the City? It portrays Corporate Americans as clock watching, fact hungry, greedy, self-absorbed twats–not someone I’d want to do business with. I come across them all the time–they want a credit application and “units sold” figures before they will answer any questions. I much prefer doing business with the Brits.

  3. On the content: Yawn. That was dry–but then it’s not like us Americans are that difficult to decipher.

    But I think the concept has legs. You could do some good (sponsored even) social content pills for fun (like what to do with Winter Pimm’s).

  4. That was awful. It was just patronising rubbish. I spend a lot of time with Americans… actually, I’m marrying one… and that was tosh. Most of the advice wasn’t American-specific – no one likes someone who’s late, dresses like slob, can’t answer questions and doesn’t know how their own business works. There’s nothing specifically American about any of that.

    The only thing that was even vaguely to the point was that many Americans don’t really do small talk in a business situation the same way that Brits do, but then small talk is a really culturally specific thing. “Do business first, build relationships second” is more of a fall-back safety position than necessarily a rule.

    But anyway, to lump all the people you might meet when working with an American company into one is as absurd as doing a video about “How to do business with blondes”.

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