Occasionally I’ll do a totally self indulgent post entirely for me and am always amazed at how many people send me direct messages about those.

I really think the problem is that a lot of PR’s actually think we get paid to blog – I make a teeny tiny bit of money from Google ads and a more sizeable amount from Amazon links, but it’s certainly not enough to live on. And I’m sposed to be “influential”

However there are a growing number of bloggers who are *trying* to make more of an income from blogging and I wish them the best of luck. Because in the UK they’ll need it.

Darika’s hit the nail on the head as have some others in Vero’s post who say that it pays dividends to engage with 3 or 4 bloggers rather than piss off about 50 or 60 through a thoughtless release.

I think you hit the nail on the head that every blogger is different. So for example some bloggers will say to PRs “we love scoops. Send us stuff before anyone else, it’s great for our traffic” and others, like yourself, will find the whole attempt a bit lame!

But yes, ultimately it’s the PRs job to work that stuff out and tailor comms to the person rather than trying to use a set of hard and fast rules.