Comments on: Taking Responsibility in Commercial Relationships http://perfectpath.co.uk/2008/10/08/taking-responsibility-in-commercial-relationships/ I'm the founder of the Tuttle Club and fascinated by organisation. I enjoy making social art and building communities, if you'd like some help from me feel free to e-mail me: Lloyd dot Davis at Gmail dot Com or call +44 (0)79191 82825 Mon, 06 Feb 2012 17:42:32 +0000 hourly 1 http://wordpress.com/ By: Steve http://perfectpath.co.uk/2008/10/08/taking-responsibility-in-commercial-relationships/#comment-21927 Thu, 09 Oct 2008 10:28:50 +0000 http://perfectpath.wordpress.com/?p=727#comment-21927 It’s a shame that, for many, CRM has come to mean the tools that are used to manage information about the customer, rather than a strategy to have a more productive and happy *relationship* with them. I think that the ‘R’ has been missing in CRM implementations since the beginning and VRM could help put it back.
Its easy to forget that there are real people out there.

]]> By: sreid999 http://perfectpath.co.uk/2008/10/08/taking-responsibility-in-commercial-relationships/#comment-21926 Thu, 09 Oct 2008 06:55:40 +0000 http://perfectpath.wordpress.com/?p=727#comment-21926 Erm, what is VRM? Your blog piece doesn’t actually say…

Like the sound of the bullets though.

Stuart

]]> By: Adriana http://perfectpath.co.uk/2008/10/08/taking-responsibility-in-commercial-relationships/#comment-21925 Wed, 08 Oct 2008 23:36:13 +0000 http://perfectpath.wordpress.com/?p=727#comment-21925 Thanks Lloyd! And I agree with you on the term VRM. There have been furious discussions about it and I have always been on the side of – well, we do need something better to describe the enormity of what VRM is trying to do but as I can’t come up with anything snappy, I am going along with it… and try to help people understand what it’s about.

VRM one-pager might come in handy. http://www.vrmhub.net/vrm-in-a-nutshell/

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