What happened was I went through my wallet looking at all the different loyalty cards and coffee shop stamp cards I have and I said I want to be able to manage all of this better and from my own perspective. Maybe the people listening understood better than I did.
What I realised this implies is that we all have our own loyalty card (which somehow gets automagically updated from the cloud) which is accepted by and useful to every “vendor” that we choose to allow access, no matter what the service.
And, most importantly, I can also view, aggregate and filter all my data on there in various visualisations whether it’s how much I spent on coffee altogether this month or which coffee shops I frequented most or maybe it’s my medical record and the prescriptions I’ve had filled recently.
I was at Demos today listening to Richard Thaler talk about his book Nudge and he used just the same thing as an example – full disclosure of information from credit card companies about the penalties and extra costs on your bill which you could then feed into some analytic site on the web to understand better how to cut your costs.
I don’t know if I’ve said anything new here but it feels like *I* understand myself a little better…
There’s another opportunity to join in the fun and games defining and evolving VRM at the Open Space that I’m facilitating for VRMHub on Monday. Come & play.