Blog like nobody’s reading

I’ve been trying to do this of late – I named my fargo blog with the phrase as a strapline. The idea is to just write freely instead of thinking about who’s reading and what they’re thinking. New bloggers often worry about who’s going to read what they write. We remind them that actually it’s much more likely that nobody will read it.

What matters much more is that I do write it.

I’ve been seduced a little this week by the new Twitter analytics, but really it’s just another set of bar charts for me to worry about. I tweeted out an insight though, earlier. I have 5k followers, more than many, fewer than many. There’s a metric that shows up in the analytics which is “impressions” it’s the number of times your tweet was seen by someone else – regardless of whether it was retweeted or not. For me, so far it seems that between 200 and 300 people are seeing each tweet. Obviously that’s not the same 2 or 3 hundred people each time, but it showed me what Twitter’s really like and so in a way it’s reassuring to see so few, because it puts the “engagement” into context. Engagement is when someone clicks on a link or looks at an image or looks at your profile or something, it’s also retweeting and favouriting. So if I tweet something and 5 people “engage” with it, if I’m counting that as 5 out of 5000 followers, it’s pretty shit, but if it’s 5 out of the 250 people who have interacted with it, it feels a lot better. I’m still being ignored by 4995 people, but being not engaged with by 245 people feels much better.

It’s insane. What a crazy thing to be sitting around thinking and writing about, when look, look at it outside, look where I am, look in the fridge at the lovely stuff I’m having for tea, remember the fun conversation I had with Dan this morning that’s going to be podcast tomorrow, remember the love in her eyes when she came back from the gym, go get some iced water and sit on the balcony and watch the river go by.

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