Category Archives: capitalist piglets

Matter Box Contents




Matter Box Contents

Originally uploaded by Lloyd Davis

Others have covered this more quickly than me, but I thought I’d say something beyond what I said on Seesmic last week – http://seesmic.com/v/6XRvg23fSW

Charlie said he didn’t want samples. I do. I’m much happier with my shower gel and play-doh than with a plastic monster a calendar and a badge in the shape of a vodka bottle. If something that comes in this isn’t useful, it had better be completely, mindblowingly, gobsmackingly beautiful – cereal box shaped like a book? Nah.

While the crayons made of soap are potentially also useful, the thing that made my brain scream more than anything was the lametrocious rubbish written about it:

“A set of crayons that are really soap tell a story about how Nissan’s not what you expect.” which in my very very humble opinion is the biggest load of self-justifying, bollockshite I’ll read in the context of advertising copy this year. God I hope so, I couldn’t bear anything more slimy and contrived.

Like Roo, I like the recyclability of the packaging, but I’m looking forward to much cooler and less wanky stuff next time please.

UPDATE: in the comments on the picture on flickr, mike heath says:

“That is really funny that you got Black and White playdoh in your Sony Bravia promo item. err… ‘Colour like no other’ LOL! That is probably a collectors piece, like a misprinted stamp :-) Bit of a Homer Simpson moment at the packing factory!”

Make your mark with a doughnut

Back in November (gasp! time flies) I told you about Oli’s latest socially-entrepreneurial wheeze: Make your mark with a Tenner

Pigeons are now coming home according to the FT:

Six months later, more than three-quarters of the money has been paid back, a success rate that would delight most early stage business investors.

The biggest profit was £410, generated by a student at east London’s Walthamstow School for Girls, who set up a homemade doughnut business, persuading a local shop to donate ingredients.

She returned the £10 to The Entrepreneur Channel, a satellite television station that funded the scheme, and donated the rest to various charities.

The average profit from the 50 biggest earning schemes was £99.33, according to Mr Barrett.

Yay Oli! Yay Doughnuts! Yay Walthamstow!

More time at Open Coffee

I was very impressed by Open Coffee last week as you may have noticed, so I went back with more time to spend chatting to VCs, recruiters and entrepreneurs than before.

At the end I was really pleased to get to talk on camera to Sam Sethi of Vecosys and Paul Youlten of Yellowikis about what they’re finding exciting in this whole crazy web scene at the moment.

Good to see John Hornbaker again, not least because it gives me the opportunity to apologise for not linking to him before.

I also talked to:

Rupesh Chatwani of Lonsdale Capital about how the rest of the world is catching up with social media and that humanisation is the next big thing.

Brett Putter of Forsyth Group was he scouting for talent or clients or both? And how about Bright Young Things Clare Johnston and Agnes Greaves? I suspect I’m neither bright enough or young enough to qualify, but we talked a lot about using social media to engage with customers.

Ed Hodges of Voible (formerly blackfin.co.uk) – cool flash conferencing and some other smart applications for mobile, launching sometime in the next 6-8 weeks.

Alastair Mitchell & Andy McLoughlin of the online document management/groupware 2.0 (“like basecamp only more around documents and including workflow” – and British) solution huddle

Briefly at the end Ryan Gallagher and Paul Maitland of ConnectMeAnywhere.com who Sam speaks highly of above and nice to bump into Paul Miller again who is now doing School of Everything as namechecked in the Paul Youlten video.

My most excitable moment was meeting Jamie Wallace of walkit.com – I just love it, love it, love it and it’s so nice when you meet the faces behind great applications, particularly when they’re so self-effacingly surprised to meet a raving fan like me :D

Blimey! I’m out of Moo Cards.

[update: gaaaah! also had a fantastic chat with Ian Forrester (such. a. nice. man.) from bbc backstage and he indulged my ranting and raving about theatre blogging – forgotten in the first draft because we didn’t swap business cards – Oli Barrett, Paul Birch and Steve Moore also fall into this category – phew!]

If you ever want to go to a meeting I’d be happy to take you.

stormhoek threshers voucher

They’re at it again. I thought I saw Jason saying nooooo-waaaaay Rosé to this but nevertheless Hugh’s just announced The Stormhoek/Threshers 40% off voucher for getting shitfaced by Easter (well April 1st anyway – uh-oh that date rings alarm bells).

Oh but read the small print: “cannot be exchanged at Main Line stations, Petrol Forecourts, Center Parcs or Student Unions.”

Download the coupon from here and take it to Threshers for 40% off – yes really. Now you know that I don’t drink, but that doesn’t make me a spoilsport – 40% off is, like, a lot.

You don’t need me to remind you what happened last time.

Open Coffee

open coffeeI could only make half an hour at Saul Klein’s Open Coffee yesterday but managed to talk to John Hornbaker, Nic Brisbourne, a guy looking for investors for his food social network and Euan before striding off north-eastwards to see a prospect. It was a really buzzing affair – I’m definitely going again next week with more time to spare – it still is bizarre to walk through the practically empty shop up to the Starbucks upstairs which was packed full of blue jeans & blazers and a smattering of black t-shirts. A great example of the power of face to face that Kathy Sierra’s talking about today.