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Others have covered this more quickly than me, but I thought I’d say something beyond what I said on Seesmic last week – http://seesmic.com/v/6XRvg23fSW
Charlie said he didn’t want samples. I do. I’m much happier with my shower gel and play-doh than with a plastic monster a calendar and a badge in the shape of a vodka bottle. If something that comes in this isn’t useful, it had better be completely, mindblowingly, gobsmackingly beautiful – cereal box shaped like a book? Nah.
While the crayons made of soap are potentially also useful, the thing that made my brain scream more than anything was the lametrocious rubbish written about it:
“A set of crayons that are really soap tell a story about how Nissan’s not what you expect.” which in my very very humble opinion is the biggest load of self-justifying, bollockshite I’ll read in the context of advertising copy this year. God I hope so, I couldn’t bear anything more slimy and contrived.
Like Roo, I like the recyclability of the packaging, but I’m looking forward to much cooler and less wanky stuff next time please.
UPDATE: in the comments on the picture on flickr, mike heath says:
“That is really funny that you got Black and White playdoh in your Sony Bravia promo item. err… ‘Colour like no other’ LOL! That is probably a collectors piece, like a misprinted stamp Bit of a Homer Simpson moment at the packing factory!”
Oh God, I know, I’ve sat at the “centre” and written this sort of stuff – it needs a few more buzzwords to make it truly awful:
“BLAHBLAH has released enhancements to BLAHBLAHBLAH , its professional-networking website for support
of more effective collaboration and knowledge sharing across BLAH.
This is the first major refresh of the design since the platform was launched over 12 months ago and is the result of the feedback we have received from our growing number of registered users and the recommendations received from a detailed usability study commissioned by BLAHBLAH.
We are confident that users will find the new design more intuitive to use and will benefit from the enhanced help and guidelines that are available on the site. We anticipate making a number of other functional enhancements to the site over the coming weeks and will advise you about these soon.”
Clearly the excitement was too much for “users” of this “community” and they all tried to click at once…
Error 500: SRVE0207E: Uncaught initialization exception thrown by servlet
I wish I had more time to respond, but in the few minutes before I get in the shower, I would add these points:
A great number of the theatre directors I’ve spoke to about in-house (marketing, if you like) blogging they have seen it’s *primary purpose* as circumventing what they see as piss-poor print-bound criticism which can kill a show’s sales just because the critic had a hangover.
Mr Billington should have a look here for an explanation of how to deal with that “relentless din”
I sat in front of Mr Billington at a press night last week. He was very well behaved, as you’d expect. The same can’t be said for one of his peers who threatened to disrupt the beginning of the show because the seat he’d been given didn’t suit his taste.
Is anyone doing (new)media literacy classes for these poor old hacks? How can we help them distinguish between the different types of blogging in theatre, spot the good stuff in among the rest and understand that you don’t have to read them all, any more than you have to read every column-inch of a newspaper.
When I flicked through the latest Dolphin Square “Tenants Times” I admit I was taken in on first reading, but on closer examination, the letters page seems to make it clear that the story that Prince William is to move into the Square was a spoof – “our exclusive news item which appeared on the DSTA website for one day only Sunday 1 April prompted some of the Square’s wags to have their say.”
However, that hasn’t stopped Hello Magazine and the Daily Express republishing the story, referencing the newsletter as the source. The Express gossip apparently talking to a royal aide to give it some weight.
I wanted to interview the big fat blue mouse and the leopard girls (sorry rupert) but they’d gone on a break I think, so I started shooting this B roll stuff and then…
thank god it was free to get in (and out again)
There’s a reality TV show (well, ‘reality’ might be stretching it a little) called WAGs boutique being filmed over the road where a group of young women who have some relationship to a sportsman get to run their own fashion business with a shop off Carnaby St. For some reason hundreds of other (presumably less fortunate) young women (and a few guys) were lined up over the street and being admitted in small groups. I assume they are going to have the thrill of meeting some of these superstars and end up on ITV2.
I saw Tamara Beckwith in one of the shops as I passed. I think I’d prefer a trip to the clinic myself.
1. What does “only original vouchers accepted” mean in this context? Do I have to dial up my mail on my phone and show the waiter the pic? Or am I allowed to print it out. If I can print it out, what’s to stop me printing out 50 and giving them to my friends? And what, apart from their high ethical standards, is to stop anyone reading this downloading it and using it?
2. does “exclusivley” mean the same as “exclusively” (I’m just guessing here)
3. I didn’t realise I’d signed up to be a wagamamama covent garden member. I don’t know if I like wagamamama’s food as much as I like wagamama’s. AFAIK there are zero wagamamama covent garden members so this is a bit worthless really.