“How do I use social art, social media and social tools to improve my organisation’s engagement with its customers or other stakeholders?” (btw that’s whether your organisation is just you or hundreds of other people too)

I’m going to run some 1-day workshops to help you explore where you might start; how you can make use of things that you already have; how you know who else to get involved; and how you keep going once you’ve got started.

We will get there the same way that the Tuttle consulting group has been working things through with our consulting client, Counterpoint. We’ll use the tried and trusted Tuttle approach of playing around with ideas, talking lots, trying out tools and ideas and generally making it up as we go along.

Many people don’t go near social tools because they’re afraid of getting things wrong or looking stupid. So I’m placing this workshop in a context that values getting things wrong, where everyone will probably look a little bit stupid, where we will value each other’s silly childish scribbles and say “This is great! Carry on! You have to start somewhere. Well done! Well done for having a go.”

Who should attend?

People who:

• have been exposed to the theories about social media but want to get their hands dirty; or
• have a strategic role but need some practical experience of social tools; or
• are artists in any medium, looking for ways to expand and extend their creative practice; or
• know that using social tools is important, but don’t know where to start; or
• want to be better at having conversations with others inside or outside their organisation; or
• just feel stuck and are eager to try something new.

What actually happens?

The day will take the form of a field trip in which we go out together, explore a space and use social tools to capture and reflect on the experience. The group will decide for itself exactly which space will be visited, but the idea is to have a day out and about so the menu includes museums, galleries, woods, ponds, rivers as well as more urban landscapes.

You will learn:

• the importance of maintaining flow and creative action in your work;
• how to collaboratively create an online cultural artefact;
• how to think about your business from a social perspective;
• how to make simple engaging media with others;

You will have the chance to reflect on:

• your own ability to work in a group;
• your own creativity;
• how these tools might help you deal with a change in your market or organisational environment;
• how decisions can be made collectively;
• ways that you might use social tools in your everyday work.

Cost

I’m pricing the days at a specially discounted £75+VAT per person for these first ones. You will need to bring your own packed lunch, at least one portable device capable of connecting to the internet, a fully-charged oyster card and a kagoul in case of inclement weather.

Booking here.

Two things I notice about this group of posters at Epsom station:

1. The common use of Black, Red & White both between the dark fiction titles but also with an exhibition about Victoria & Albert – does this tell us anything about our attitude to Victorian times?

2. Why are these books so popular with suburban rail passengers? Or at least why are suburban rail passengers routinely targeted by the publishers of these books? What does it mean that large numbers of people pouring into London every morning have just spent half an hour immersed in blood, slashing, and psychopathic torture?

But my first reaction was “Blimey, this is going on for a long time.” (the current weather pattern of cold and snow)

And then I thought “Hang on, isn’t this what winter’s *supposed* to be like?” We’ve become so accustomed to having only a few individual days of snow that having a prolonged cold snap with associated precipitation feels out of the ordinary. It’s the corollary of “Oh, we had a sunny day, that’ll be our summer then!”.

But didn’t it used to be like this all the time? Why shouldn’t winter have a fortnight or so of snow and ice? Has anything actually changed here? Why is this so important? And so, yet again, I’m left wondering whether it’s the world that changed or that my dislocation is a result of warped perception. Is it them or is it me? Usually the answer to that question is… errrr… yes it’s me so forget it, ignore what I just said and let’s get on.

And I believe that we need to practice this a bit more if we’re going to get good at collaborating in spaces like this – it’s one thing to have a difference of opinion in a conversation about how someone’s project should engage online. It’s quite another if the group you are in is trying to actually make that happen there and then. It’s not that the doing is more difficult necessarily but I think collaborative doing is easier and goes better when people are well practiced in talking with each other in a small group. It’s yet another thing I’ve learned from growing tuttle from a small seedling and then going out doing consulting with people from the network.

Back to what actually happened on Monday. I see two basic models of how people can talk to each other at events like this. There are conference rooms where the speaker to listener ratio is between 1:50 and 1:700 (not including those watching live on the web) and the other “Coffee Track” mode of people speaking in pairs, joined by a third which gives the opportunity for one of the original pair to slip away and for a new pair to get talking. Of course there are other mutations and variations that spring up around the place but they don’t live for long, the ecosystem keeps returning to two dominant, parallel states, the very large and the very small. The flavour of discussion in each of these is markedly different. In large scale meetings, the speakers often speak about what “we” are doing – sometims that is a specific group of people, but often it’s a more slippery “public policy we”, or “we in society” it’s a Global we. Q&A where allowed gets dominated by those with something to sell (if it’s me, it’s usually my own cleverness!). Meanwhile in the corridors the conversations are led by the question “So what are you doing?” or if you don’t know them already “So what do you do?”.

This means there’s a very high level global conversation going on, and a very personal (but rarely intimate) conversation going on, but nothing in between.

So, encouraged by others to do something to reboot rebootbritain I sought out Steve Moore and got permission to use one of the rooms that was shown as empty on the schedule. Then I thought more about what I wanted to do. I wanted to create something tuttle-ish but more structured, so I plumped for conversation circles and added in a rule or two: 7 +/- 2 people popped into my head, whatever that really meant, I worked it out later – and remembered the reference. An another ‘rule’: you can talk about whatever you want. Then I wandered around pitching it to people in their twosomes and tweeted the time, location and basic form.

As I talked about it to my chums around the place, of course the pitch and my idea of what we were going to do evolved and I am an unreliable reporter of the exact sequence – just remember this is my post-hoc rationalisation, it was (even) messier than this…

So I let as many people as I could, know that we were doing “something”. Found that the start clashed ith sessions that people wanted to go to: “Is the Web Female” and the Social by Social launch – but then it had to clash with something. Only one person, noticed that I was interrupting their conversation to invite them to something which, on the face of it, sounded quite similar to what they were already doing.

I went up to the room at 2pm to find that the group occupying it had been told they could carry on for a bit but we soon managed to be turning the seats around from their parallel ranks into circles. Three or four people from this previous session asked what we were doing and on hearing, joined in enthusiastically. In fact, they were among those who eventually stayed the full three hours. And so, the conversations began. Two groups to start. I noticed quickly that there were a couple of other rules to add. Firstly an exhortation to come in, sit down and join in. And then another to encourage people not to interview each other but rather to focus on sharing their own experience. Interview-style conversations can easily slip into Q&A which is replicating the dynamic of the Global conversations, just with fewer people taking part. Oh yes, and I introduced the law of two feet although very few exercised their rights under this law.

Overall several people stayed for the three hours before Steve came and ushered us downstairs to listen to Howard Rheingold. Many others came and stayed for half an hour or so and then moved on. In the tradition of tuttle, I had no attachment to “success” or “outcome” and therefore there could be no failure.

Many people said to me on the day or since that it was the best bit of the day for them. There was even a brief flurry of tweeting suggesting that I should be gifted money by NESTA for instigating it. It’s a practice of mine never to say no to money, but it was interesting when this subject came up in one of the conversations on the day how difficult we all found to talk about it.

I do think that practicing conversation at this scale is important. I like it. I’m going to do more.

Not everything went perfectly, but the problems were not of the obvious kind that could have been predicted and mitigated against. They were mostly things none of us knew about how the day would run, what the content would be and how a group of 50 bloggers would react to being thrown together to report on something so huge. The main feedback I gave to G20Voice was that I was very impressed by their flexibility and willingness to learn with us over the course of the two days we were together.

So there’s a bunch of things I think I learned in the course of the two days we had together that I’d like to work out and share here.

The only events I’ve covered before have been traditional conferences or trade shows. There’s always *something* going on, whether it’s plenary sessions, product demos or just delegates hanging around chatting at lunchtime, and so it’s easy to blog without very much preparation or knowledge of the subject area. You can do the standard in through the ears, out through the fingers liveblogging or get out among the people with a camera, jump in and ask open questions, following up with intelligent probes.

The G20 summit was not like that.

The summit happens in private, away from any reporters at all. They talk all day, perhaps have a little argy-bargy, but then emerge with a summary of what they’ve agreed – the communique.

I felt cut off. Cut off from the action and cut off from my online tribe because I was being boring – I had nothing of interest to say for most of the day, because nothing was really happening except the occasional entrance of a Minister or Celebrity Activist. I blogged during the day (and the day before) that I didn’t know what to do to be useful. I wanted to be like the other guys who seemed to know everything about everything and were, no doubt, writing Pullitzer Prize-worthy copy all day long. I kept thinking that I should be doing something else, but when I went and did something, I thought I should be back at the desk and online.

But just because it’s a news event, doesn’t mean you only have the day to publish stuff in. I’m lucky, I don’t have any deadlines or a target for how much to write or create, except those that I make for myself. And I was forgetting that I do have an eye for interesting stuff and so the behind the scenes content that I’ve shared with you seemed like it was a cop out, too easy, just hanging around behind other people being photographed and filmed. It wasn’t until I got it all out and had a look at it that I realised where the story was and that I had stuff that was unique.

So Learning Point #1 Remember you are unique and have a unique perspective. Be yourself and trust that you will be enough.

It helped me to have plenty of equipment so that i knew that when I did have something to report, I’d be ready. I had two laptops, one mainly for tracking stuff on twitter, flickr and the G20Voice site and the other for getting stuff done, writing, encoding video and uploading photos. I was lent an HG10 by Canon (thanks to Colin & Donna at 1000Heads) so I could shoot anything I wanted to. I was also lent an iPod touch and handsfree set (thanks to Best Before TV, especially Karen & Steve, whose touch it was!) so that I could record Audioboos – I like this a lot. I also had my flip camera in case I needed to just do something simple and quick, my N95 for backup photos, video and Qiks and my Edirol in case I wanted to do longer audio interviews.

The thing I’d forgotten was that I’ve switched to Linux on my two laptops since I last had an HG10 and I could have done without all the faffing needed to start from scratch in order to transcode from AVCHD to MPEG. I’ve now found Handbrake which is actually very good indeed especially once you have time to play around with it.

Learning Point #2 Take more than you need and ask for what you want and need. Make sure you’ve got all your software up to date and test loan kit before you get there.

Yes, I felt cut off. But surely I was on a table full of bloggers, just like me? Well no, I was actually on a table full of specialist journalists (in some cases operating in a tiny niche) who choose to mainly communicate online. They were mostly lovely, but there wasn’t a great deal of playful collaboration. There were few other media hacker types of the sort that frequent the Tuttle Club.

I quickly tired of us being referred to as “The Bloggers”. I think if there’d been a media hacker table or just a few more of the folk I normally play with, we’d have come up with something more creative. It might have got us chucked out or severely reprimanded, but it would have been more fun.

Learning Point #3 is for the G20Voice team (or anyone else doing this sort of work) and comes in two parts: a) All that bloggers might have in common is that they have a blog. and b) Focus the Briefing Day on helping the bloggers get to know each other, trust each other and collaborate and interact online (there’s a whole nother post on this, I think)

I was really pleased with the photos I took of the president at the podium. I know they’re all much the same and that people all around me were taking the same shot too, but I really like that I got them for my very own. I could not have done so if I’d done what I was told. Firstly, I went to the front of the queue when photographers were called. I took advantage of the fact that my pass said “Blogger” while others had, I imagine, “Journalist” or “Photographer”. I used the ambiguity to be a writer when it suited me and a photographer when that’s what I wanted to be. So I then just went up to the front of the hall with the other photographers. It was crowded and the press office guys were going back and forth trying to weed out people who weren’t official photographers. I felt a little inadequate with my little video camera, but I just stood my ground and avoided eye contact with them by looking at my viewfinder.

Learning Point #4 Be confident, use ambiguity to your advantage, go for what you want.

So by the Friday morning, I felt like I was just about ready to get started. I guess the overall point would be it’s OK to learn as you go, keep asking the question of how you can be useful and remember what you learn for next time.

I also asked Tom why people should care about what goes on at the summit and he explains the importance of what the bloggers were doing to help us all make sense of the high-level economic stuff from our own perspectives.

Tom is one of the earliest adopters of online social tools among national politicians and he uses them to complement the doorstep manner that makes him a popular local MP. I remember hearing about his early blogging through Tim Ireland in 2004. He’s matured well with the rest of us – he’s a top choice to follow on twitter, skillfully navigating the line between speaking as just another tweeter and speaking as an MP and Government Minister.

Tom sat with us on the G20 Voice desk all day, even when he was in danger of being crushed by the hack-pack when Bob Geldof passed by.

OK, so it’s not really free if you are obliged to buy something in order to secure a table, but Black coffee in pret is £1.50-something and in McDonalds £1.29 – in the former you may have to put up with loud middle class people, in the latter, the bawling of chavvy kids is drowned out by the boombox – take some noise-cancelling headphones.

Neither, however, seem to provide power sockets, so I recommend an hour or so in Starbucks now and then to recharge your flagging batteries. And don’t forget to swap water for caffeinated beverages occasionally to minimise the risk of over-stimulation.

Of course the ICA is top-hole for wifi, power, coffee, yummy food and PLU(!) but loses points by not being open (except on Fridays, you lucky people) until midday.

A favourite has always been Passport to Pimlico (1949) for the location shots of immediate post-war London as well as the plucky defiance of the residents of Miramont Gardens. What’s disappointing of course is that it’s actually filmed in Lambeth on the other side of the river rather than in Pimlico itself. Nonetheless it formed an important picture in my young mind of “that London”.

If you haven’t seen it, get it and take a look. Spoilers may well follow…

Watching again, this weekend, I noticed many motifs that echo what I’m thinking about a lot with respect to self-organisation and emergent behaviour, but in particular two examples of herd activity – firstly, the way in which the idea spreads through the community that they are Burgundians and therefore need no longer comply with the post-war austerity measures or indeed any English law they dislike and then later how the crowd gathered to witness the defeat and evacuation copy the kids who have come to throw provisions to their parents (the kids who got the idea from seeing the penguins fed at the zoo).

And I laughed out loud a lot too.

Oh Noes! Wot a calamitee!

So I checked out my location setting and found it to be “London, UK” – it’s a free-form text box so you can, and I did, temporarily, change it to “Up My Own Arse” if you like, but there isn’t a list for “Twitter Elite Up My Own Arse”… yet.

Changing it to London, slipped me quickly into the list at #12 although since others have noticed the same thing and changed their locations, who knows where I’d be? Hey it gave me another opportunity for cheap sexual innuendo. I’ve now put it back to what it was, simply because I think it’s more accurate and useful. Take a look at the disambiguation page for just London.

These lists *are* silly, the games we play with them, once we’ve noticed them, are just games. Is there anything here other than vanity and the fleeting fun of gaming a system by tweaking it’s parameters? Well scroll down a bit and you’ll see that this list is just a way of grabbing attention in order to point people at the services of Hubspot and “inbound marketing”, ie SEO specialist. It’s us, our vanity, our envy, our play, being used for someone else’s marketing campaign. No thanks. Unfollowing @grader (though I understand that doesn’t stop me being included in the lists)

I haven’t finalised my playlist yet but I’m intending to do stuff I didn’t do at the first one (or at Interesting08 ) unless there are any special requests.

Here are the facts, ma’am:

When: Tue Jul 29 2008 07:00 PM
Where: Darbucka World Music Bar, 182 St John’s Street, Clerkenwell, London, LONDON, EC1 4JZ

Not clear about whether there’s an entrance fee but you’re welcome to throw money at my feet as usual.
Pic by Benjamin Ellis on Flickr
cc nc-by-nd

UPDATE: Due to a little misunderstanding the seminar will take place one week later, on Weds 16th July, same time, same place, just a different day.

Here’s the blurb:

Social Media and Online Social Networking are transforming our business and personal lives. Few people can have escaped entirely from some exposure to the power and benefits of this revolution in how we communicate and collaborate. But even fewer can claim mastery over the tools and techniques or fully understand how to apply them to achieve specific business goals. Anyway, how on earth can you find the time? What about your “real work”?

In this masterclass you’ll get to work with Lloyd Davis, one of London’s most popular and experienced social media experts. Lloyd will help you understand what social media’s really all about and how to build rich and productive online relationships using simple tools. You will also gain some practical experience of creating some social media and get help with applying what you’ve learned to your personal business context.

The day is designed for marketing and communications professionals who want to understand better just how social media and online social networking can work for them. With no more than 9 participants, you’ll be assured of individual attention. Most participants will already have some experience of at least one aspect of social media, but will want to become more comfortable and confident with a wider range of tools. You should bring along an example of a business issue that you’d like help with.

We’re deliberately keeping these small so that they’re good value and participants can get to learn from each other as well as from me.

You all know someone who will benefit from spending a day in One Alfred Place with me – so kindly escort them (and their credit card) to the button above which will convey them, by means of the magical hypertext transfer protocol, to the booking page.

Photo by Ewan McIntosh

But anyway that’s what I did yesterday, I regressed into can’t-be-bothered schoolboy (the one who ended up with average O-levels and piss-poor A-levels), a role I reprised at university as smart-arse know-it-all (who had to pull far too many all-nighters to get a 2:1). People found some of my twittering amusing but it wasn’t really a productive use of my time to sit there snarking, steadily becoming more frustrated and in the end getting, well, a bit depressed really. In fact I felt just the same as when we had that backchannel hoo-ha at LesBlogs2.0. Stuck in a room with far too many smart people not able to say anything while some other smart people sat on the stage and weren’t able to say enough. But I have to recognise that that’s just how I see it, it doesn’t mean that everyone else had the same reaction.

The thing I can take responsibility for is that I went into it entirely unconsciously – I didn’t really look at the programme, as was evidenced by my shock on arrival at the scale of the whole thing. If I had thought about it, I would have known that I was likely to rebel against the keynoting and panelling and would have planned to do something entirely different and positive with the opportunity instead of sitting there and trying to disrupt it. The only bit I behaved in was Bob Geldof’s bit – he’s a great performer and I’ve loved him ever since he tore up that picture of John Travolta on Top of the Pops.

So I’m sorry NESTA for poking you with a stick. I’m sorry Jonathan Freedland for calling you names on twitter. And I’m sorry to myself for using up a valuable day so miserably.

Ho hum. On to better things. I’ve sat in similar events and said “We can do better than this” I don’t think that’s true – it was a great event, but the programmed content was not for me. What I will say is “We can do something other than this – in fact we already are” That’s where my effort’s going today rather than in trying to pull somebody else down.

Bonus Link: The bit that Geldof quoted from WH Murray

Sir Tim says something to the effect of:

People doing interesting things fall between stools. The web has to be thought of as humanity connected, rather than an interconnection of computer systems. And you have to remember it’s big, very big and it’s complex. It’s not apparent yet what all of its characteristics are. We don’t know yet for example what the blogosphere is and how it will behave. We just don’t know – we can’t show that it’s stable. So we have to study it, we have to understand it better so that we can take care of it.

We’ve got a whole bunch of big names talking to us this morning, TB-L & Bob Geldof with a rumoured appearance by the PM. First impression – it’s bloody huge! We’ve heard talk of 3-4,000 people. The hall is full and I think we’re just about to be moved out of the front-row seats we’d grabbed by being the first in. It was too good to be true.

Or maybe not. No, we’re sitting still Ha Ha!

I tried it out at the Tuttle Club a few weeks ago. This is what came out of the mouths of some of the Smartest People in Social Media (TM)

So there are two ways I want to take this forward. I want to do it with a more diverse group of people, and I want to edit a bunch of them together in a watchable way. Your thoughts on how to do this are welcome.

I have more. I will release them. Soon.

Mark has captured the nugget in what Matt said about some current C4 research on teenage net use.

“Seems one girl the researchers were following was hanging out online doing amongst other things a spot of the hi-speed Instant Messaging that only the young can really manage for any length of time.

She had sorted all her contacts into 6-7 or seven groups – schoolfriends, family etc but also “bitches” “wankers” and so on. What was striking though was the way in which she switched contacts between the groups in real time. Even if the members of her different social networks remained mostly consistent over the short term, their roles were in constant flux. And those are just the small set of folk she is in regular contact with regularly…”

Read the whole thing for Mark’s point on this (as well as some bonus Tommy Cooper) but what struck me was how it fits with what I’ve been saying about compartmentalisation – that the way we dealt with having larger numbers of acquaintances than 150 was to split them up (at least in our heads) and make sure they never came into contact with each other (except when we wanted them all to share something with us – weddings – or where we were no longer in control – funerals – both of which, especially with the addition of alcohol can become explosive situations). I see a lot of people struggling with the problem that online social networks make compartmentalism more difficult. It seems to me that the solution here though is a creative third way – keep the idea of compartments, but treat them much more dynamically.

As usual, I feel I’ve taken hundreds of words to say something very simple and obvious. Sorry.