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Others have covered this more quickly than me, but I thought I’d say something beyond what I said on Seesmic last week – http://seesmic.com/v/6XRvg23fSW
Charlie said he didn’t want samples. I do. I’m much happier with my shower gel and play-doh than with a plastic monster a calendar and a badge in the shape of a vodka bottle. If something that comes in this isn’t useful, it had better be completely, mindblowingly, gobsmackingly beautiful – cereal box shaped like a book? Nah.
While the crayons made of soap are potentially also useful, the thing that made my brain scream more than anything was the lametrocious rubbish written about it:
“A set of crayons that are really soap tell a story about how Nissan’s not what you expect.” which in my very very humble opinion is the biggest load of self-justifying, bollockshite I’ll read in the context of advertising copy this year. God I hope so, I couldn’t bear anything more slimy and contrived.
Like Roo, I like the recyclability of the packaging, but I’m looking forward to much cooler and less wanky stuff next time please.
UPDATE: in the comments on the picture on flickr, mike heath says:
“That is really funny that you got Black and White playdoh in your Sony Bravia promo item. err… ‘Colour like no other’ LOL! That is probably a collectors piece, like a misprinted stamp Bit of a Homer Simpson moment at the packing factory!”
Before Christmas, I was introduced to Gerry Griffin CEO of Skill-Pill a mobile offering that provides downloadable and mobile-optimised, video shorts – “pills” for you to take when you want to brush up on something. Not quite Joe 90 and his electrode specs more like multimedia Cliffs Notes.
The main focus I think is on selling into larger organisations to be part of their development efforts but some are made publically available too. You can view the latest offering on Working with Americans online or download it to your phone by pointing your mobile browser at this page.
I don’t know. What do you think (of the content and the concept? I know I have American readers – how good is this?
Every morning when I scrape a blade across my face, I think “Today, I really must write about King of Shaves” It’s true, if a little disturbing. But for some reason I never quite get round to it, the thought disappears out of my head by the time I’ve left the bathroom.
My introduction to KoS was at Interesting2007 – a little pot was in the goodie bag, supplied by Steve Bowbrick who managed better than most would have to give a sponsor’s speech appropriate to that legendary gathering. I’d seen the product before, but was a bit suspicious, it looked (and sounded – shaving? oil?) a bit Top Gear for me. But I tried it out and fell immediately in love.
The lubricants I’ve used in shaving my face aren’t that wide and varied. I never really got on with the whipped cream that comes in an aerosol tin (perhaps I should have used shaving cream that comes in an aerosol tin) though that was my first obvious choice. It did have the great smell of Brut, but it’s just bloody messy, especially when it gets bloody. I had some nice Body Shop stuff once, that you worked up with a brush, but as with so many Body Shop products for men, it seemed to have been discontinued or just not in the shop I went to or something. I know that just using soap dries your face, but I do love the smell of Roger & Gallet Sandalwood or even Imperial Leather. Of course I once used this from G-Room which was nice and minty, but after showing my arse in the shower using one of their other products I was always scared to go back in.
My first thought was that I couldn’t believe how much you use – a “few drops?” but it really does go a long way. I started my little bottle from interesting about 7 months ago and although I don’t use it every day (damn you, Imperial Leather) and I bought another bottle when I went on holiday and forgot, the first one is still going strong.
I think the things I love about the experience boil down to:
lack of mess – although it can make the cut hair stick to the side of the basin.
smoothness of skin afterwards – though comparisons between my face and baby’s bottoms are not rare anyway
size of packaging – tiny, so great for travelling
it just works – it just does.
I shudders at the term “brand loyalty” but I think they’ve got me.
PS They have a bunch of blogs – I don’t read them, but the fact that they exist gives me comfort that applying this oil to my face every morning is OK and probably a good thing. Just confirming my weirdness.
I remember being interested in their previous (and still going strong) product, mobizines (Scott describes mippin as mobizines on steroids) but was put off by the restricted content available and the java client. These Refresh guys have taken the good idea from it – we want to be able to read cool stuff as easily on the phone as you do on your desktop – but they’ve moved away from the horrors of transcoding a 15″ experience in its entirety down to a variety of small mobile screens and gone for the fact that most sites already produce content in a presentation-independent form – their RSS feed.
As a service, you can look at it two ways – as a “publisher” I get to include my RSS feed in their database, then if I want to I can opt to splice ads into the feed (in the same way that feedburner does) from which Mippin takes a small cut. Bigger publishers will want to customise the way that their feed is displayed and they can do this too.
As a “user” I can subscribe to the feeds I want and I can search for terms (or URLs) to find new stuff – so for example putting the URL for this blog into the search box returns a picture and title and a link for each post. A click on the link takes me to an uncluttered version of the post. Perhaps a little too uncluttered – the links have been stripped. But there is another link there to go to the original post (and you can pass it on by mail, sms or twitter – nice) There’s a kind of history page too so I can go to my regular reads. I see it primarily as an RSS reader for my phone. So of course my feature requests are to make it behave a bit more like an aggregator – I’d like a river of news view. I’d like to be able to define groups of subscriptions and get a river of news from each. I’d also like to be able to turn off ads, oh yes and I’d also like a zeitgeist tagcloud to be able to see what’s hot. Scott was boasting that moving from downloadable client to browser meant that their development times have been slashed, so I expect to see my requests implemented well before Christmas
As an aside, the experience is still dependent on the browser though – I want a really good free browser for my Windows Mobile Smartphone – IE just doesn’t cut the mustard, although I’m also tempted by a Nokia 800 or an iTouch.
I wish I had more time to respond, but in the few minutes before I get in the shower, I would add these points:
A great number of the theatre directors I’ve spoke to about in-house (marketing, if you like) blogging they have seen it’s *primary purpose* as circumventing what they see as piss-poor print-bound criticism which can kill a show’s sales just because the critic had a hangover.
Mr Billington should have a look here for an explanation of how to deal with that “relentless din”
I sat in front of Mr Billington at a press night last week. He was very well behaved, as you’d expect. The same can’t be said for one of his peers who threatened to disrupt the beginning of the show because the seat he’d been given didn’t suit his taste.
Is anyone doing (new)media literacy classes for these poor old hacks? How can we help them distinguish between the different types of blogging in theatre, spot the good stuff in among the rest and understand that you don’t have to read them all, any more than you have to read every column-inch of a newspaper.
It’s exactly what I was talking about here
Well done to the folk at interesource who got it going, but super well done to the ENO people who seem to have taken to it as naturally as I’d hoped. I was really grateful to get to talk to John Berry a few weeks ago and hear his take – I came away understanding that ENO was an obvious place to do this – democratisation of access to opera is one of their cornerstones. We also talked about ‘bootstrapping’ online and offline relationships and I thought I saw a small lightbulb go on.
There’s a ton of cool video on the site – perhaps too many talking heads (but who am I to talk!) but some fantastic music and behind the scenes action. Go look.
I think it’s a great example of post-geek bloggery – as I’ve been saying for a while, make your own fly-on-the-wall documentary of what you’re doing rather than getting a crew in to follow you around and then stitch you up after the event.
When I’ve pitched this idea to other people, the perceived barriers have been (lack of) editorial control and shining the light on the creative process too early. I don’t know what the process has been for creating content here, but I can’t imagine that Sally Potter has had to get her blog approved by a committee every time she writes.
One suggestion – a more obvious place to find CC-licenced images for bloggers to use to illustrate their posts about you