Category Archives: nmk

Bootstrapping online and offline

When I’m bragging (yes, I’m generally too modest, but occasionally it happens!) that the things I was talking feverishly about 2 years ago are now what make me a living, people often ask “So what are you talking feverishly about now” When I tell them “face-to-face ” they sometimes look a bit disappointed, but that’s really where I think the exciting stuff is going to happen in the next period.

What I’m particularly frisky about is the bootstrap effect – we’ve built a bit of a relationship online, then we enrich that relationship offline and face to face, then when we go back online it’s all been taken forward and we do more new and interesting things together… and so on… and so on… and so on….

So the must-do meatspace convergence points in my diary so far are:

NMK Forum
NMK Forum

VNU Blogs & Social Media Forum
BSMF02

Anything by Policy Unplugged
Policy Unplugged

Chinwag Live
CL

Second Chance TuesdaySecond Chance Tuesday

Interesting2007
Interesting 2007

Disclosure: each of these events is either giving me a press pass to come and blog or are paying me serious wonga for creating rich records of the day (all except for Interesting2007 for which I’d gladly pay twice the entry fee and possibly don an adult-sized romper suit – but that’s another story)