Category Archives: social media snowflake

Detoxing in Facebook

Detoxing my facebookAfter all that winterval indulgement it’s time to strip everything back and detox. So today I slipped into Facebook for a while and removed myself from the more trivial or no-longer relevant groups and removed a large number of applications.

I no longer have a fun or super wall – so don’t try to send anything there. I’m missing out on gifts, pimps, zombies etc. I couldn’t say goodbye to my pets quite so callously or LOLCats and of course, real stuff associated with real people like Hugh’s widget and Luke’s Blog Friends have to stay. I’m going to try really really hard to resist the lure of useless crap but I’m human and a sucker for shiny things so be gentle with me.

I’m not joining in with this FB backlash, they’re not worth it – I really can’t get my knickers in a twist about whether Scoble’s there (I was still in his friend queue anyway…) or whether Che Guevara is an appropriate icon to use – I think Robert was being more Tuttle than Trotsky in all of this. As for their draconian TOS, if they don’t change, they’ll become irrelevant and they’ll be left with a whole load of my shit that’s even less valuable to them than the few pence it’s worth now. Just like friendster, ryze, ecademy, myspce etc before them. At least it seems easier to get your account deleted with FB, you just write a script that pings your page more often than a hooman might and Bob’s in your extended family.

Social Media Starfish => Social Media Snowflake

Social Media SnowflakeA couple of weeks ago, Robert Scoble blogged and made a couple of videos talking about the combined use of a whole bunch of social media tools and wrapped them up by saying they were a starfish. His point by the way was not only to explain how these tools all help with marketing and sales conversion but also to talk about how Open Social is changing the landscape.

When I came to present this to a client in the context of a social media strategy however, I was about to use Darren Barefoot’s excellent graphic version (with added logos!) when it suddenly occurred to me that actually it would be better to talk about it as a snowflake because we’re in the business of making snowballs to roll downhill.

Hey Scoble, don’t worry, the underlying idea’s the same and all credit to you for it :)