Category Archives: social reporting

Social Media in the NHS

june07 120One of my current projects is for the newly re-organised Primary Care Trust in Surrey. They are looking at how they can use social media to engage better with local people through the web, as a complement to their other media activities.

I’ve started a blog with a flickr account and video storage on blip.tv and so far published some short pieces on activities around National Falls Awareness Day last month.

It’s still very early days, but I’m interested in your thoughts on this. We’ve started off doing things the way that the Trust knows how to do things – that is, get your journalist/photographer to go along to an event and report on it. I’m honestly not sure whether this is playing it too safe, or if trying to do something more radical would be too much too soon.

I’m aware that the stuff that’s up at the moment is quite provider-focused. I’m putting together more that gives the service-user/patient voice but I think I’m too close to it at the moment to know whether these are truly interesting or not so if I’m missing anything that you think is obvious do let me know.

Bootstrapping online and offline

When I’m bragging (yes, I’m generally too modest, but occasionally it happens!) that the things I was talking feverishly about 2 years ago are now what make me a living, people often ask “So what are you talking feverishly about now” When I tell them “face-to-face ” they sometimes look a bit disappointed, but that’s really where I think the exciting stuff is going to happen in the next period.

What I’m particularly frisky about is the bootstrap effect – we’ve built a bit of a relationship online, then we enrich that relationship offline and face to face, then when we go back online it’s all been taken forward and we do more new and interesting things together… and so on… and so on… and so on….

So the must-do meatspace convergence points in my diary so far are:

NMK Forum
NMK Forum

VNU Blogs & Social Media Forum
BSMF02

Anything by Policy Unplugged
Policy Unplugged

Chinwag Live
CL

Second Chance TuesdaySecond Chance Tuesday

Interesting2007
Interesting 2007

Disclosure: each of these events is either giving me a press pass to come and blog or are paying me serious wonga for creating rich records of the day (all except for Interesting2007 for which I’d gladly pay twice the entry fee and possibly don an adult-sized romper suit – but that’s another story)