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So the Social Art Field Trip idea has been very well received. Everybody I’ve spoken to thinks it’s a great idea: “love the concept”, “sounds really cool” etc. Thank you!
However, despite the outpouring of encouragement and support, nobody’s actually booked a place yet. So the first one, planned for tomorrow, isn’t going ahead. I’d like to work out what I need to do differently to get the “cool concept” really working – the positive side of this is that I get to ask and find out what works rather than it just “working” and me not learning anything about why
So here are the variables I can think of that we can tweak to make it more appealing or practical:
Timing: They are 10-4 on Thursdays. Is there a better time of day? Is there a better day? This is always the obvious thing with events “Oh I’d have loved to have come but Xday is my day for doing Y, sorry” “If you did it on Zday I could come” but it can send you round in circles trying to please everyone. I still have people telling me that Tuttle would be “much more successful” if we didn’t do it on Friday mornings when they can’t come. So think about this as “If I were to be doing it every day, which day would you like to come” and “Should it start earlier or later?”
Length: is 6 hours too long? or not long enough?
Content: Do I need to specify more clearly what we’re going to do or was it too vague? I’m assuming from the positive feedback that the content is OK but thought I’d check. Is there anything I can do to make it more appealing?
Sales & Marketing: I blogged about it 3 weeks before the first one, tweeted several times (I have about 3k followers) and sent out invitations by e-mail and twitter DM to around 200 people (mostly asking that they pass it on or suggest it to other people). I also posted it on chinwag.com, done my usual thing of talking about it wherever I go and announcing it at Tuttle. Is this just way too little? Do I need to allow myself to be more spammy?
I made the assumption that most people in my immediate network, those who already understand something of my work would not be the market for this. Is that right? My approach then was to ask those people to put it in front of people that they thought would be interested or find it useful. Is there an obvious flaw in this? How could I have done it more effectively?
Price: is £75+VAT for a day too much… or too little?
Something else: Umm… I dunno, is there something in my blind spot? Something obvious to everyone else but not visible to me because of where I’m sitting?
All thoughts very welcome (preferably publicly here in the comments so we can all learn, but by e-mail if you want to be private)
My time as Social Artist in Residence at the Centre for Creative Collaboration is helping consolidate stuff that I’ve been learning throughout my career. I want to share some of this by running some workshops around the question:
“How do I use social art, social media and social tools to improve my organisation’s engagement with its customers or other stakeholders?” (btw that’s whether your organisation is just you or hundreds of other people too)
I’m going to run some 1-day workshops to help you explore where you might start; how you can make use of things that you already have; how you know who else to get involved; and how you keep going once you’ve got started.
We will get there the same way that the Tuttle consulting group has been working things through with our consulting client, Counterpoint. We’ll use the tried and trusted Tuttle approach of playing around with ideas, talking lots, trying out tools and ideas and generally making it up as we go along.
Many people don’t go near social tools because they’re afraid of getting things wrong or looking stupid. So I’m placing this workshop in a context that values getting things wrong, where everyone will probably look a little bit stupid, where we will value each other’s silly childish scribbles and say “This is great! Carry on! You have to start somewhere. Well done! Well done for having a go.”
Who should attend?
- have been exposed to the theories about social media but want to get their hands dirty; or
- have a strategic role but need some practical experience of social tools; or
- are artists in any medium, looking for ways to expand and extend their creative practice; or
- know that using social tools is important, but don’t know where to start; or
- want to be better at having conversations with others inside or outside their organisation; or
- just feel stuck and are eager to try something new.
What actually happens?
The day will take the form of a field trip in which we go out together, explore a space and use social tools to capture and reflect on the experience. The group will decide for itself exactly which space will be visited, but the idea is to have a day out and about so the menu includes museums, galleries, woods, ponds, rivers as well as more urban landscapes.
You will learn:
- the importance of maintaining flow and creative action in your work;
- how to collaboratively create an online cultural artefact;
- how to think about your business from a social perspective;
- how to make simple engaging media with others;
You will have the chance to reflect on:
- your own ability to work in a group;
- your own creativity;
- how these tools might help you deal with a change in your market or organisational environment;
- how decisions can be made collectively;
- ways that you might use social tools in your everyday work.
I’m pricing the days at a specially discounted £75+VAT per person for these first ones. You will need to bring your own packed lunch, at least one portable device capable of connecting to the internet, a fully-charged oyster card and a kagoul in case of inclement weather.