Tag Archives: integration

Integration rather than compromise

I was talking a while ago about compromise in the context of concentrating on social art and being a social artist – recognising that I had to do this, it was no good going back and compromising with other work because I’d only end up back here again trying to find an answer.

I am at the moment though just starting a few new things that at first glance look a bit more like standard social media consulting assignments.

Am I compromising? I don’t think so, I prefer to see it as integrating art and commerce, making something new. I can’t guarantee I’ll get it right, but I’m having a go.

I think I’ve seen where I needed to make a shift – to move from avoiding the bits of social media consulting work that I’m qualified to do, but which aren’t obviously social art towards taking more of an artistic approach to clients and prospects who ask for advice.

One of the first lessons in consulting I got was “Always reframe. Never take any assignment as given” So I’m now committing to taking on assignments with the caveat that I will always turn them into some sort of social art. That I will talk about them in those terms, I will reframe briefs and open them up to the network. After all, my perceived value most of the time is that I am part of a large network (although along with that sometimes comes some confusion over network dynamics, talk of influentials, etc)

Obviously this has to be in collaboration with the client. I don’t want to keep the process hidden from them but neither can I simply expose every brief wantonly to everyone I know. But I think it’s important to show people how we work, showing by example how to engage with a network as well as telling them what they should do.

Do as I say *and* as I do.