Tag Archives: PR

We don’t have to write anything

more journo's than puntersI was going to write something long and thoughtful about PR & Bloggers last week but got caught up in the Underground Busking debacle instead.

Meanwhile Véro kicked something off that James and Jonathan are running with. So there’s less I want to say that hasn’t already been said. And now it comes down to this thing about PR’s thinking that bloggers are just like print journalists – we’re not – well in some ways we are, but in many others we’re not, particularly for the reason stated above – I don’t have to ever write anything at all again on this blog if I don’t want to – I write to please myself and my friends, I don’t *have* any deadlines or quotas (of course sometimes I’m paid for a quota of stuff, but that’s different) and nobody sits between me and pressing (or not pressing) the button marked publish.

I’m not sitting here, thinking “I wonder what I can write by the end of today to fill that quarter page” I’m actually thinking “How can I find enough time to write about all the things I’m excited about”. So rather than helping me out – these PR e-mails always have the air that we should be grateful to get this “scoop” – you’re actually making my life more difficult by using up my time working out whether there’s something interesting in what your saying or not.

Note – and this may also be a sticking point – that we are not all the same. At times, I blog for different reasons and have different needs from someone like Ewan but I agree and understand entirely where he’s coming from here. And… I am not averse to being approached to talk about stuff that I find interesting – it’s the assumption that if we talk and you give me something then I’ll be your dog that I find a turn-off in a Coatesian sort of way.

Y’see it’s complicated.

(*ahem* – just going to tweet that I’d written this and saw @darika wanting less PR bashing – so I’d like to point out that funnily enough, not all PR’s are the same either – there are one’s that get it quite well and those that don’t – this post is directed to those that don’t…)