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I spoke at Social Media for Business ’10 the other week and in the panel session afterwards we were asked what we thought social media in the enterprise meant for leadership and management. Big question. I flannelled off some stuff about leadership through service, that the leader needs to encourage and facilitate what’s already going on rather than decide what needs to happen and then make others do it.
(Oh man, I wish I could take my own advice sometimes…)
It ties in with some of the work that’s been stuck up on the wall at #c4cc for a while – a bunch of statements of value that Frankie noted down when I was speaking about Tuttle2Texas at TEDxTuttle. They summarise the value an organisation might get from interacting with “us” whoever we are – tuttle, tuttle consulting, me & Brian & Heather, just me? That’s all for another post.
But when I’d finished writing them out it seemed to me that there was something else to it. These things are only valuable if you have a particular mindset about the people you work with. So I wrote the following things on the end, intended to summarise our assumptions about the sorts of organisations we can deliver value to. If someone is going to buy from “us” they probably will share these assumptions – that managers or leaders need to:
- be more comfortable with their own creativity;
- let go of the myth of control;
- work more effectively in groups;
- report on what they’re doing in an engaging way;
- be more responsive to changes in a market or organisational environment;
- lead people in audacious acts of innovation;
- better understand the cultural implications of what they do.
so, each of those probably needs a blog post of their own but I think that if you’re looking for ways to get the people around you to do some of the things on this list and you’re struggling then you should come and have a chat about how we can help.
It’s very easy to get paralysed at the moment. Either stuck in the headlights of the juggernaut coming to crush your industry or befuddled by the sheer number of possibilities, choices, opportunities.
One thing I hope that I do for people is to give them some thinking space by saying “Hey yes, it’s all quite uncertain and generally a bit scary, but I’m willing to hold up the ceiling that seems to be crumbling and about to crush you all, while you finish your conversation”. OK so it’s not always that dramatic. You should know by now that I’m prone to melodrama, but you get the idea.
Many people tell me they value Tuttle for that reason, that it gives them time out from worrying about what they’re going to do next, time to think but also time to look around and see what’s really going on.
Someone once told me that when they were recruiting creatives, they knew they’d struck gold when they found someone willing to hold uncertainty for themselves and others.
The consulting work we did together last week (which continues tomorrow) felt a bit like that too. It seems to be something people value and something that people find hard to do for themselves.
So. y’know. yeah.