This feels too short for a blog post, but it’s too long to tweet.
I’ve been saying something along these lines for a while to people who insist on hearing what the Return on Investment might be on social software.
I said it again today, but I can’t see that I’ve written it down anywhere.
So, this I believe:
“The ROI on using the social web is increased social capital, that’s all. The question is not how to try to measure social capital but how to most effectively convert it a more traditional form – the form that is accepted by landlords, supermarkets, ex-wives and the electricity company.”