This has been annoying me for a little while, but just below the level of making me do something about it.
Sometime in 2010 I subscribed to e-mail notifications from the Transmedia Artists Guild blog – it looked interesting, it probably helped me to hook up with Transmedia-interested people at SXSWi 2011 while I was #plate11-ing.
I remember at some point seeing a notification that said something like “So long, and thanks for all the fish!” So it was over, forget about it.
Then notifications started popping back up in my e-mail, but with titles like “Limiting sofa time adds years to your life”. Hmmm…. it turns out transmediaguild.com has now home to a poorly-written blog about how fabulous exercise is with links out mostly to a certain startup gym company – I’m assuming that they’re doing this to generate some “natural” search engine optimisation, by um… writing about themselves on a domain name that has nothing to do with the parent company. Which is why I’m deliberately not linking to any of this stuff.
Thankfully, I’m only aware of it because I left a feedburner e-mail subscription running, so I can turn it off.
But with a little searching, I can see though that at least serve2011.org, nationalnano.org, bluedogdemocrats.com and tellmeaboutyourselfanswer.com are being used in the same way by the same people…
Can someone who knows more about SEO shenanigans explain what’s going on?
UPDATE: A little bird suggests that googling “Dropped domains SEO” might be useful. Yes it is, it points me to this – it’s a thing, a ridiculous (to me) thing, but using expired domains for SEO is a well-known thing. Still don’t know whether this is a well-executed example or not.