Cheese 2.0

Cheesy? err... yesFollowing on from the marketing 2.0 content 2.0 debate earlier I was struck by this advertising on the side of a van which I spotted at Embankment on my way here. Not for the obvious reason but because I’d also just seen on Breakfast TV Charles Dunstone from Carphone Warehouse being grilled by Declan on why he hadn’t achieved perfection and complete enligtenment and got a bit of planning wrong (which he’s admitted to on his blog where he’s now also explaining what they’re doing about it.) Now Mr Dunstone’s blog might not be the shiniest and most blogworthy in the world. But I like a man who does this much better than someone who slaps a half-naked girl on the side of a van to sell me more cheese – which I don’t eat by the way, no matter how many naked girls they show me.

A big week

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This week, I have:

Moved Perfect Path Consulting Ltd into a new office in Chapter St, SW1, a couple of doors down from Stormhoek, so we’ll be seeing plenty of Hugh I expect.

Got closer to taking on Perfect Path’s full-time employee #2

Did some video reportage and podcasting at one event…and another.

Ran the open space session at Blogs & Social Media

Moved into my new flat in Dolphin Square, SW1 (so I’m now able to walk to work though I may find a more direct route than this one – yay!)

I’m knackered.

Blogs & Social Media Forum

bsmf06-01_0035I’m here at Blogs & Social Media in London today. Right now JP Rangaswami from DrKW is onstage engaging with the participants. In a minute we’ll have Ray Jordan from Johnson & Johnson and then after coffee I’ll be “running” an open space. It certainly feels to me a little more open than most blog conferences and a good mix of people with experience and those with none or very little.

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I'm the founder of the Tuttle Club and fascinated by organisation. I enjoy making social art and building communities.