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When I was sitting on the podcasting and videoblogging panel at B4B I just saw 3 or 4 suits animatedly jiggling and nodding and generally getting excited on the front row.
Then one of them piped up during questions and explained that he was the managing director of Prontaprint (a print and copy franchising business) and he’d done his own podcast for staff. Smacked was my gob – how fantabulous was this? So I snuck over after the panel was done and we had a chat.
Why don’t you leave your suggestions here for how Laird and his team can make their own podcast more “street” or just informal or whatever.