UGC at Blogging 4 Business

We’re into the home stretch – I had to drop out after lunch for a transatlantic conference call (daaahlink!) but I’m back in the hall and we’re now having a panel that seems to be about User Generated Content.

Rather predictable stuff. Lawyers are crap at blogging. Reuters have learned something from their photoshopping debacle in Lebanon last year. Euan had a good go at explaining why he’s uncomfortable in the room with all the talk about brands and pushing messages, but I think we’d probably be better off looking at this video and then talking about what we would do if we were at Somerfield.