The long-tail of face-to-face

The gentle end of the Tuttle ClubI don’t know where I’m going with this one, but I’m musing about some attitudes that I see popping up around face-to-face events.

One seems to be: Big is beautiful (or at least successful) ie in order for an event to be considered a success, you have to have loads of people there. I disagree. I look at Tuttle and shudder at the idea of there regularly being 100 people there. I find it’s pushing the format to have more than 50. New people seem to expect me to be disappointed if there are fewer people this week than last week. I keep telling them that it’s OK, I’ve experienced nobody turning up to something I’ve arranged, and it didn’t kill me. I think that I’m going to always represent an extreme of Tuttle attendee, if anyone’s going to make sure they meet everyone in the room then it’s going to be me. And meeting 40 people in 3 hours is a lot, fairly comfortable, but nearing the maximum.

Now that’s not to say that I don’t think big events are any good. I enjoyed Web2.0 and I’m sure I’ll enjoy LeWeb08 which is going to be huge. What I’m trying to say is that I don’t think size is a sign of success, it’s just a sign of, well, how big something is…

Another side of this is the feeling that everyone’s got to go to everything. OK, so it’s not that bad, but I do see people feeling like they are seriously missing out by not getting to go to things. And I know that’s how I’ve felt as well. We tell ourselves that we know that no-one can go to everything and surely no-one can be that interested in everything, and if you spent all your time going to things, you wouldn’t get anything done. But still, it would be just my luck that it will be this event that I’m not going to where something brilliant and amazing and paradigm-shifting will happen, something that the attendees will remember for ever and tell their grandchildren about, and level of awesome that will never be repeated in our lifetimes.

I think we’re going to be doing more and more of these meetups, scaling from 4 or 5 right up to the thousands and recognising that we don’t need to go to everything just because it’s there, any more than we can buy, listen to and enjoy every CD available on Amazon.

In fact I’m personally going to be choosing to attend things that are the 4 or 5 right people to talk about a very niche, specific subject – I still love 40 people on a Friday, but next I want to add in some smaller, more focused things. Note, that the “right” people doesn’t necessarily imply the best, brightest, coolest, sexiest, funniest or any of those things. It just means, if anything at all, the most appropriate.

Steam

Interesting that a third of the way through the month, I seem to be finding it more difficult to write something every day than find a piece of video to post.

It’s great exercise though, and it feels kind of like a promise to go to the gym every day for a month. Much easier than you thought at the beginning, and then… 10 days in…

I have no more to say than that. Well I have some big things to say, on the dangers of us lacking consciousness… and the long tail of face-to-face events… and about the stuff I’m doing in the daytime, but can’t quite blog about just yet…oh yes and I’d really like to do something retrospective on how the way we talk about this stuff has changed since the summer of 2005 when we suddenly seemed to get a bit of confidence… and there’s a little movie I’m putting together telling my version of the genesis of tuttle… Maybe if I started it a bit earlier than 10pm every night I might find it easier.

Work Places

05112008518This is a photograph of what’s left of the car park that used to be on the corner of Rochester Row and Greycoat Place. In the top left-hand corner, you can see the windows of the offices of 33 Greycoat Street, now occupied by the Commission for Social Care Inspection. In 1999, the Audit Commission took on that building as part of it’s growth in preparation for inspecting Best Value (wha’ that?) and one of those first floor offices later became the place where my manager took residence and I’d sit with her, trying to avoid conversations about how well I was doing, what I wanted to do next and how the Commission “could help in my development”. I mainly stared out of the window, at that car park and wondered how long she would wait to change the subject.

I love these holes in the city. Demolition sites that, once flattened, last only too briefly. The chance to see through further than you could before, see the backs of places only imagined, see a bit more of the sky, regain a sense of scale. Maybe some of them will hang around for longer if redevelopment money is short. Mind you, there still seems to be plenty of activity of some sites, although those may be ones where the mentality is “we’ve started so we’ll finish”.

Which also reminds me of conversations we had early on about Tuttle that included a kind of office-in-a-box a travelling co-working space that could be set up anywhere we could find a space. I’m becoming attracted to that again. Perhaps Amplified08 might be a place to specify what’s needed.

Berlin

17 Juni, Brandenburger, FernsehturmI still have Berlin on my mind – you can see why people stick around there. It does seem as though life is a whole lot simpler. I was struck immediately on my return to London by how loudly people speak on their mobiles and how our press is truly dominated by celebrity. Both these things were missing in Berlin, but I didn’t miss them.

I was glad that I got the chance between barcamp and the Web2.0 Expo to have a walk around the city and to meet up with some friends of friends who were nothing to do with the geek scene. You can’t get away from the fact that this is a city that had a pretty shit time through the 20th Century. Revolution, world war, hyper-inflation, fascism, another world war, occupation, division, cold-war shenanigans on both sides of the wall, reunification. Many parts do feel beaten-up, like why would you bother? But everywhere, the contrasts hit you. Sure there’s steel and glass McRegeneration including the Bundestag and all around Potsdamer Platz, but even within a few blocks you’re back in the middle of faceless, brooding, old grey stone and then suddenly an empty bomb-site or two and shiny post-war cubes for the glorious proletariat.

I heard lots of Germans at both events say that they’d live in Berlin, if they could make any money there. Yes, me too, I think. I’ll be back.

By the way, coincidentally but aptly, as well as seeing The Boy in the Striped Pyjamas just before going, I got to see a preview of Imagine This at the New London this week. It’s about the Warsaw Ghetto and manages to avoid being as crass as “Sophie’s Choice: The Musical” – in fact it’s very powerful and moving with a great central performance from Peter Polycarpou and some very hummable themes.

BCFC

I did some work today with some people who make football kit. I haven’t worn any football kit since 1981 when my Games lessons stopped being compulsory. But when I went into their archive room and saw some of the stuff they had there, I was transported back to the mid-seventies. In 1975, Birmingham City Football Club celebrated its centenary and a year later they replaced the early-seventies penguin strip with a plain royal blue jersey with white collar adding a two-globe centenary badge – I can still see Trevor Francis in that kit, before he betrayed us all to become the first million-pound footballer for that bugger Brian Clough.

Why did I support the Blues? You had to. No, really at the junior school I went to, you really had to. A teacher was spat at once for coming to school wearing a Villa scarf. A teacher. In 1975. Y’know, before Grange Hill, in the days when teachers commanded respect and could give you a good hiding if you didn’t buckle down. You can imagine what would have happened to any mere boy who dared even consider anything claret and sky blue.

Football shirts – social objects, pulling a trivial little story out of me, reminding us how we felt, creating the opportunity for connection. And that’s just for me, I don’t even care very much for football any more, what about the real fans? And then there’s the programmes and the magazines, and the boots and the letters and the photographs. These people have a delicious slice of our popular culture in their care, I hope they get to start blogging about it soon.