“Tuttle is like networking but isn’t the kind of thing where you pass around your business cards”
There was a time when this was a radical statement. We were doing something new here by putting the focus on the personal relationship rather than the exchange of information. You come along, you talk to people, you have ideas, you go away together and do stuff. As opposed to: We meet, we exchange data, I give you a line in my database and hope that you’ll reciprocate, then our customer relationship management systems spam each other until one of us gives in.
I haven’t seen so many business cards on Friday mornings lately. But when we closed down C4CC I found that the kindly folk had been preserving my card collection and so it was one of the few things I took away at the end.
This weekend, I sat down to look at them all. Now, not all of these are from tuttle, I will have picked some up from other meetups or through working with people at C4CC but there’s a lot of them. I met a lot of people since 2008.
The first thing that jumps out is the weird branding choices we were making five or six years ago. Mainly in the form of oddly-spelled business names and kooky sounding job titles. I’m not going to single anyone out because we all did it in one form or another. I suppose it was part of a whole bunch of people creating their own personal brand for the first time through trial and error.
There were a lot of people who are now Facebook friends or whom I follow on Twitter. We’re connected, I can get in touch with them, I know who they are – was there a time when they had to give me their card?
And then there are the hundreds of people who I have no idea about at all, I don’t remember their name, I don’t remember their business, I kind of understand why I might have bumped into them, but the handing over of the business card was the last I knew of them (presumably because neither of our customer relationship management systems were that hot).
We talked about exchanging tokens last Friday. A general conversation about cryptocurrency turned into a more specific “What would a TuttleBuck be like, what would it be for, how would they be created, what would they be worth, how long would they last, would there be unexpected consequences?”
I’m interested in the idea of creating something that marks attendance and then seeing what happens to it. If you accumulate 20 Tuttlebucks in the next six months what would you do with them? It’s not meant as an incentive, it’s not for the purpose of increasing attendance, but wouldn’t it be interesting to see what effect it has? Which points me to thinking “What are the questions to ask when you’re creating a currency like this?” Because there are going to be a lot of them and we’re going to have to get used to dealing with other more sophisticated forms of contract than cash. Is there a checklist of things you have to think about?