If you want to gain trust in your profession, conversation is the best way to achieve it.

Nowadays we do much more talking than we did in the past but we haven’t studied conversation. Talk is different from conversation. In the beginning, people were scared to talk, it was dangerous to say the wrong thing, or to say what you think. But if you look at how people did talk when they started, you find that they are influenced by their social context. So people said what they thought other people would want to hear, which of course meant that nobody actually knew what you thought. We’ve now invented different types of talk: scientific talk – a pared down, unemotional, rational talk; academic talk – essentially argumentative a battle in which one side won and the other shut up; separation of the sexes – women encouraged not to talk to eat separately. So this is not something that we’ve always done, it is something new that we’re developing. The americans revolted against etiquette talk in favour of plain talking or straight talk. Of course this became ritualised and hypcritical over time. We have also proscribed some types of talk, racist, sexist.

Now a new kind of conversation – who it is you keep company with – a social activity not just the exchange of words. Now another kind is needed what a person is like, what they think and what we think too an exploration and a self-examination – a conversation about what is important in your life. Not only do you build trust by letting people in, you also borrow from that person some of the experience that they share with you and you then emerge a different person. So the big revolution of the last century has been the arrival of women in the public sphere and they have introduced stuff that previously were considered too intimate and emotional and conversation can never be the same as a result. His proposal then is that the things you think you can talk about are not enough for you to talk about and if you wish to be treated as an interesting trustworthy person you have to learn how to talk in what was previously considered a more private way.

You’re in corporations not only to make money but to bring people together to do things that they could not do alone. The new conversation is a method of creating a network and you can therefore see that the role of experts in conversation is not just transmitting information but creating something new.

Public opinion polls show that people don’t trust business to tell the truth. This has gone on for a long time – advertising has not worked and charity has not worked. The philanthropic activities which comprise a small section of the budget of corporations will be rethought and corps will see that they need to engage with the community in a very different way. The role of business leaders is the construction of new networkd – what is missing in people’s lives is networks. Survey question – if you got into real trouble who could you rely on for help? Only 55% said their parents would help them – a sign of the disintegration of the family networks. New ones are needed to supplement what is disappearing.

The new relationship between public work and private life. People are going to increasingly complain that they are not happy to do horrible jobs, doing work that does not enhance them as humans. The young recruits are demanding that the corporation change and engage with the community in more diverse ways. People want to expand in life not just be an instrument of others. So what we say about conversation is as applicable to our private lives as it is to our public lives. Moving towards harmonizing public and private, become more like a family. Of course, families are changing too, still learning to be honest and for men and women to talk, for fathers and children to talk and be friends.

Give the same attention to conversation as you do to looking after your body (!) We’re in a process of disintegration unless we do something about it. Studies show that conversation is a very powerful way of maintaining the brain.

It is not enough to know a lot and be able to talk narrowly about your stuff, you have to be able to communicate with people from different backgrounds in different contexts. So you have to broaden the kind of training you do to cultivate conversation. This is totally different from communication – conversation is an art, so there is no guaranteed way of becoming a good conversationalist and everyone develops their own style. Until recently people had to fit into fixed categories. Now the individual is accepted and the mystery is what is going on for you.

There is now an enormous opportunity for us to change the world and facilitate conversation. Learn the lesson of trains – two solutions for building railway carriages – a boatlike democratic space or closed compartments which encouraged the middle classes to segregate and conversation became cut off.

How can you learn to converse? At dinner tonight, we’ll have a menu of conversation and be seated in pairs – 25 questions about what is important in life for you and for others – to get you into real conversation rather than smalltalk. If you give a lot, you will get a lot back.

And so we’re going to have dinner… and you’re not – I’ll tell you what it was like some other time

Intelligent Agents Adaptive Systems – centralised networks and the effects of congestion.

Examples: Small World network – six degrees of separation and ordered network with a few random links. Scale Free network characterised by most nodes having very few connections but a few having many – like the www with hubs and super-hubs. Exponential network – roads.

The Hub & Spoke Network – when is it best to go around the outside and when to go through the hub. Slime Mould and Mycelial fungus do this all the time in a self-organised way. Also management structures, do you go through the structure or find your own path? Economists would say Game theory. but as the number of bodies grows it becomes more and more difficult to predict.

So large number interacting agents; hererogeneity; agents act to maximise their utility; feedback and repeated iterations.

Application example: e-mail perception of users is that cost of transport equals the cost of email which appears to be zero. So make the users aware of the real cost.

Say Cost of e-mail received is £3 but since the scale isn’t linear, congestion can be very expensive. So perhaps have dynamic pricing – cost of email set to reflect load on network. Make people aware of the price right now.