If you want to incorporate the use of mobile technology in your marketing strategy, particularly the use of SMS then you should make time for Helen Keegan‘s forthcoming one-day workshop on 18th May in London, W1.
Helen knows more about mobile marketing and customer experience in this field than anyone I know, she makes it real and tells a good story – this won’t necessarily be everyone’s bag, but if it is your’s, go for it.
[Disclosure: Helen’s been a good friend of mine since the early 1980’s when we hung out theatrically, darling, in the splendid city of Worcester – of course she was very very wee at the time and I was not much less wee myself. Although our relationship went on hiatus during the 1990’s, we have recently been trying to find common ground to work together and I think we’re just about to crack something. Helen *will* be an interviewee on a Perfect Path Podcast. She *will* also read the Cluetrain manifesto, or maybe listen to the audio book, as read by the authors, or maybe just keep listening to me quote bits at her witheringly.]