Category Archives: What I think

Dinosaurs and Meteors

dinosaur001.jpg Cartoon by: Hugh MacLeod

Meteor: Hey look at me, I’m new and exciting and add something really useful to what we’re all trying to do here. I let you do the stuff that you’ve always wanted to do.

Dinosaur: You are a dangerous fanatic. Your “innovation” is not new. You can’t do what you’re doing without breaking what we’ve been doing since time immemorial. What you’re suggesting will lead to the end of civilization as we know it.

Meteor: No, you misunderstand, I’m here to help you. You can still do things the way you’ve always done them if you like, but really, these are problems that I’ve heard you moaning about – aren’t you pleased?

Dinosaur: Your “solution” is of no use to me. I cannot see how this helps me. I cannot see how to do your thing and keep doing my thing too. I also have a range of academic and expert evidence to prove my point. I have powerpoint slides too. You are threatening my existence. I have no choice then except to destroy you. I will survive.

Meteor: OK, but I’m still here to help you if you want. When people ask you about it next year and you don’t know what to do, give me a call. I love you Dino.

I’m at Online Information 2006.

Ars & Elbow

Rosie drew this comment out of me last night on the previous post and even in the cold light of day I thought it worth promoting to the front page:

I think it comes down to a simple premise – that good, lasting, profitable business arises out of good relationships. How do you improve any relationship? You give more and that’s how you get more. As you sow, so shall you reap, if you like (omigod, i can’t believe i’m quoting scripture… on my blog!)

So what I’m saying is that by giving more to the online relationship (making content, telling stories, providing a homely comfortable space, encouraging creativity among the audience, breaking down the barriers between artists and audience) rather than spending their energy on finding more efficient ways to extract money out of people, everybody ends up winning.

Theatres spend an awful lot of money trying to do those things above, but only in a physical space – and the crazy thing is, that it doesn’t cost a huge amount in order to do this stuff online.

Social Reporting and Rich Records

I&DeA Rural Excellence ConferenceDavid Wilcox writes about the role of Social Reporter.

“Online forums need hosts and moderators, workshops need facilitators, networks require some weaving to develop links. But how, for example, do you do that fast around an event, capture content, and follow through afterwards? I’m pondering the possible role of the social reporter. ”

My experience is that it’s a big job, and we haven’t quite worked out whether, or how it’s worth the effort yet. Luckily there are people like us who don’t mind having a go without a stong prior proof that it will work and deliver benefit 🙂

I’m taking a softly, softly, catchee monkey approach. I think (and my order book shows) that we have agreement that it’s a “good thing” or at least a “nice thing” to have a richer record of a days proceedings and that blogs and wikis are a good way of producing that. What I agree we haven’t done yet is get to the point where we’re able to weave everything together to make it useful enough to participants that they want to do more than view the record.

But maybe that’s not our responsibility…yet. I see a risk that we’re pushing people too fast along a learning curve that we’ve taken a while to go along ourselves. I found last week that It is enough novelty for the average conference participant to deal with the fact that we’ve taken pictures, done some vox-pops with people and live blogged a keynote and they are up on the internet at the end of day 1! Maybe we should just let this aspect sink in for a little bit – if they want to interact as well, then that’s fantastic and we should be ready for it when it happens, but in the meantime, perhaps we could be honing our reporting skills in this new environment.

Especially if we are also introducing more social aspects to the event, breaking down the distinction between presenter and audience – novelty fatigue might set in – I have to remember that not everyone gets bored as easily as I do!

[Bonus Link: Tara Hunt opens up an interesting conversation about measuring the health of communities – graphic equalizers are a little cybernetic for me, but rtwt]

Love, Links and Lysistrata

oooh!Gia says “Typing ‘a href’ is not a creative act.” after her run in with Maryam Scoble.

I disagree. Typing ‘a href’ is *the* new creative act that makes all of this possible. Without links we just have nodes – we need both to make the network – the best bloggers have always been the ones who write amazing stuff *and* link to amazing stuff.

We’re playing the old game when we discriminate between different types of creativity. Shall I throw a tantrum because I didn’t get a round of applause for the amount of carbon dioxide and methane that my body has created today?

In my experience, demanding credit is a much less satisfying use of my time than just making more stuff that I think is cool.

I think we need to scale down our expectations of link-love a lot and be satisfied with the offline credit that we do get. It’s still great for me when people I’ve never met say “oh you’re at Perfect Path” or I hear someone go “there was this guy making bottles of Stormhoek explode” and I can say “yeah, that was me”. It’s taken a while, but there are now people saying “We’ve seen that you can do this stuff, have a large wodge of cash for doing it for us”.

Anyway I think Maryam’s way more pissed off with Robert than with Gia – time for some offline credit building activities I think – someone in her comments has already suggested the Aristophanean solution.

Aaah hasn’t he got a lovely simile?

Note to self: Cut back on the similes or make sure you explain them fully.

What I said was:

“Blogs are *like* having your own newspaper”
“Podcasts are *like* having your own radio station”
“Videoblogs are *like* having your own TV station”

I’m not a newspaper publisher, I don’t make radio, I don’t make TV – they are all similar, but fundamentally different. I use comparison with those things to help you understand what it is that I really do. To try and put it in context for you.

It’s like saying (uh-oh here we go again) “Frogs legs are *like* chicken” – it prepares you a little for what’s coming, but you shouldn’t send them back just because you’d formed a mental picture of a family-size KFC bucket.

Four Things (for Adriana)

So Tom gave it to Suw who gave it to Euan who gave it to Gia who gave it to Andrew who gave it to Adriana who gave it to me. It only seems polite to pass it on.

Four jobs I’ve had:

* Ice Cream Man
* Company Director
* Flashergram
* Audio Typist

Four(teen) movies I can watch over and over (four’s just not enough):

* The Third Man/The Ipcress File/Goldfinger
* Casablanca/Some Like it Hot/It’s A Wonderful Life
* Brazil/Life of Brian/The Secret Policeman’s Other Ball
* Polanski’s Macbeth/Olivier’s Hamlet
* The Godfather/Apocalypse Now/Taxi Driver

Four places I’ve lived (this used to be ‘liked’ but I think lived is better – look ’em up with Google Earth):

* 12, Hazel Croft, Northfield B31 2LP 1969-1975
* 39, Stourbridge Rd, Bromsgrove B61 OAH 1975-1984
* 50, Wodeland Avenue, Guildford GU2 4LA 1985-1987
* 38, Central Walk, Epsom KT19 8BY 2005-

Four TV shows I love:
* Marine Boy
* The Champions
* Dr Who
* Takeshi’s Castle – I haven’t laughed so hard since It’s a Knockout

Four places I’ve vacationed (mmmm… don’t really do vacations):

* Barmouth
* Malta
* Litton Cheney
* Disneyland Paris [shudders]

Four of my favorite dishes:

* Spicy Bacon & Mushroom Risotto
* Roast Chicken with Lentille Vertes & Braised Vegetables
* Kettner’s All-Day Breakfast
* My quick lamb curry

Four sites I visit daily (dull):
* Gmail
* BBC News
* Bloglines
* Flickr

Four places I would rather be right now (four is too many):

* On top of a hill and able to see for miles all around.
* In bed with a soft beautiful woman.
* Walking out of my bank having just paid in a very fat cheque.

Four bloggers I am tagging (you’re it!):
* Rachel
* Helen
* Lucie
* Neal

In praise of purposelessness

Image(234)“Come on, get your shoes on”
“Why?”
“Because we’re going out”
“Why?”
“We need to go to the shops”
“Why?”
“To buy food for you to eat”
“Why?”
“Well, because if you don’t eat, you’ll die”
“Why?”
“Just get your shoes on, OK?”
“Why?”….

Anyone who’s been a three-year-old (except perhaps those whose parents and elder siblings responed to every question with silence or a slap) knows the joy of the “Why?” game.

It’s great fun for the person asking, but not so much for the person who has to come up with the answers. The trouble in organisations is that the small number of people who get to ask “Why?” over and over again ar eht ones who get the say over whether or not something happens, or at least whether or not it gets paid for, which is, more often than not, the same thing.

I think it’s sad (and irritating) enough when this is the accepted state of large organisations. But even sadder is that we continue to let ourselves be dominated by purpose when we step out of those organisations as individual entrepreneurs or small businesses.

I spent a delightful afternoon yesterday DEVOID OF EXPLICIT PURPOSE (except perhaps the challenge of having fun in London without doing anything pre-arranged or spending huge wodges of cash). My companion was a young lady who I won’t name here in case she doesn’t want it splashed about the blogosphere that the spent the afternoon doing “nothing” Though of course she’s free to ‘out’ herself in the comments or on her own blog (that narrows it down a bit I suppose) …errrr… if she has one, of course.

We started in Charlotte St and walked in a vaguely south-westerly direction. We walked relatively slowly and tried to keep our eyes up and looking around us rather than focusing on what was directly in front. We talked all the while as we went. We passed the Capel Bedyddwr Cymreig (Welsh Baptist Chapel) in Eastcastle Street and tried to decipher the consonant-heavy writings on its outside. We then slipped across the road to browse in the Getty Image Gallery, admiring black and white prints of Marlene Dietrich, Audrey Hepburn, Sean Connery, Liz Taylor & Monty Clift, Clark Gable and Chelsea Football Club among hundreds of others.

Out again and down over Oxford Street, we got talking about the relative merits of tea and coffee and whether coffee is really bad for you or not. Into Carnaby Street, where even Boot’s the Chemist tries to look trendy, we took a surreptitious wander into G*Room to check out those famous men’s grooming products. From there through the backstreets of Soho to the New Piccadilly, one of the last “caffs” worthy of that name. We rested and chatted over tea that had been brewing since 1958 when the formica tables where brand new.

In the New Picc, we sat and chatted (all the while trying to steer conversation away from work where possible) and I learned that an instant cure for teacup-burned fingers is to pinch one’s earlobe to cool them down (the fingers, not the earlobe, obviously) This naturally raised the question, “What if you burn the tip of your tongue?” I turned round to demonstrate on the women sitting behind me, but thought better of it.

We nipped across through Piccadilly Circus. Unfortunately the Criterion restaurant was closed for a private party, or we’d have popped in. “Are we going to Tesco’s” I was asked as we crossed Lower Regent Street. “Erm… well we weren’t, but why not?” I said and as we crossed the threshold, I knew how we would end our afternoon. I made a beeline for the bakery section and picked up a large madeira cake. Ducks love madeira cake (I got this from my friend Debbie) so it was off to St James’s Park.

Just before five and getting dark, we crossed the Mall into the Queen’s front garden and met a multitude of wild fowl including several varieties of duck, moorhens, canada geese and the other kind as well as a couple of swans. All of them wolfed down the madeira cake. Suddenly my coat felt very heavy and I realised that a squirrel was climbing up towards my pocket. I told him (not very politely I’m afraid, but in very clear terms) that this was unnacceptable behaviour and he should scamper off. He quickly complied.

The conversation as we strolled around the park at dusk (Big Ben chiming in the background), before jumping on a 211 towards Victoria, covered the S&M qualities of current London fashion, the decline of the British Army and the futility of British politics. We also discovered that 10 years ago, my companion had been living a matter of yards from where I was working for the Audit Commission – small world.

Why did we do this?
What was it all for?
Did we meet any of our strategic objectives?
What did we achieve?
What did it cost? (well, £2.00 for two teas (including tip) and £1.13 for madeira cake – and don’t give me that opportunity cost shit)

…are all the wrong questions, especially if we had tried to answer them beforehand in order to know whether or not to go in the first place.

tags: &

Bring me sunshine, in your smile

eric and ernie
Over on the podcasters mailing list Mark Czajka asks about selling podcasts. I’ve been talking to people about this sort of thing recently too.

It came to me in mid-bite of my apple this morning, as I contemplated another day in London in the 80s*, that selling content is like selling sunshine.

Nobody tries to actually sell sunshine directly – that would be stupid and, under some jurisdictions, doubtless illegal. Here in the UK, we’d have to give the deckchair-hire surfer-dudes each a combined visible light, heat and UV-meter, get them to take readings regularly, and then go round busting people for more cash when the clouds disappeared (but we could also probably get away with paying them even less as they get free sunshine as a perk of the job!).

But do you doubt that there is money to be made if you have access to sunshine? Those deckchair-hire dudes are just a tiny part of the sunshine economy, and the benefits are open to anyone who lives in a seaside town in the summer. You make money by doing anything that enhances the sunshine experience, helps people get to the sunshine in the first place or helps them yakk about it for the next six months till they get their next dose.

Sunshine is free, it wants to be free but it can also bring you customers and put them in the mood to spend their money. And that’s what damned fine writing, sounds & pictures should aspire to do too.

tags & &

* I mean 80-something fahrenheit, of course, the time machine to take me back to my youth still has some kinks that need ironing out before I can spend a whole day there. btw dexys send hugs (except kevin, he’s in a mood ‘cos I told him what happened to princess di).

So how do we make money?

I’ve had this conversation a few times recently and just realised I hadn’t written about it here.

It comes from putting all of these things together:

Democratisation of media – “anyone” (ok, not anyone, but a lot more people than before) have access to technology that allows them to produce written, audio and video content of a very high quality and distribute their offerings to a global audience. One of the key effects of this is that the distinction between producer and consumer gets blurred – more and more people are both.

Content is worth more if you can get it free than if you have to pay for it – people increasingly expect to get stuff on the net for free and in fact they value the product more if they’ve been able to get a free sample (or even the whole thing) online. Music and movie producers shouldn’t worry about file-sharing and copying for this reason. However, it does raise the question “What can you sell people through the web?”

Advertising is dying. It may be a slow death or a quick one, but the trend is downwards and terminal. People don’t want to be interrupted by commercial messages anymore. Yes we need commercial information, but we want it available when we go looking, not jumping out at us wherever we go. Please don’t try to grab me by the eyeballs. Trouble is, advertising is *the* business model in media – who knows how else to make money out of it?

When you put all of those things together, the future starts to look gloomy for media execs especially in TV. How on earth are we going to continue to make programmes and make money? I don’t know the answer, but I’m enjoying talking about it to help get to an answer. Whatever, I’m sure that it involves people in TV talking to people (currently) outside TV to see what things haven’t worked in the past and it also involves talking to your audiences as if they have something you want, rather than the other way round.

tags: & & &