"Well, we just show up every day and let it emerge, encourage things we like, let things we don't like just die away."
"So how can I help you keep doing the same thing but design some elements to make it even better?"
"Well you'd have to show up every day and encourage the things you like and let the things you don't like just die away."
"Yeah, but what's the process we could use?"
"Um… 1. Show up every day. 2. Encourage the things you like. 3. Let the things you don't like just die away."
"Well in my 30 years of corporate experience that hasn't worked"