Category Archives: What I’m doing

Drinks with Saira Khan (bring your own earplugs)

saira_khan.jpgOK, so I’ve just about cleared searches for “The Apprentice” out of my referral logs (of course until the next series) but a couple of weeks ago Suw said she was helping Saira Khan to set up a blog for a show Radio 5 and now Saira’s going round inviting bloggers to a do next week to talk to her about our blogging experiences.

Saira’s organising drinks at:
The Sofa So Bar,
515 Fulham Road,
London,
SW6 1HD
Telephone 020 7385 6403

from 7.00pm on Thursday 22nd September. I’m hoping to get along later, but I’m at a big do at Channel 4 that afternoon/evening.

If you’d like to go, leave a comment on Saira’s blog here

If you can’t make it, I’m sure she’d appreciate your comments on “Why do you blog?” at the same place.

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Gotta get my old tuxedo pressed,

Gotta sew a button on my vest,
December 10th, we’re gonna look our best
Cos’ Scoble’s back in town.

Presumably on their way back from gay Purree where Les Blogs Part Deux is (allegedly) taking place earlier in the week, the Scobles are hitting London town again and Hugh has booked the Texas Embassy for another geek dinner.

Sign up on Hugh’s wiki

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The Normal Business Person’s Guide to Blogs, Wikis & RSS

nocats

  • “I have too much to read – I can’t keep up”
  • “E-mail has stopped being productive for me, but I don’t know what else to do”
  • “Communication’s really bad around here, nobody knows what’s going on.”
  • “Oh God, I didn’t know we had a project team working on that.”
  • “Advertising just seems to have stopped working for us”

You’re not alone. These are some of the things that made me tear my hair out as a manager (in the end I just had to shave it all off to stop myself doing it) – and these problems seem insoluble – worse than that, everything you do just seems to make it worse.

Geeks to the rescue!

Luckily, some very clever people with rather variable social skills have created a bunch of tools that seem to deal with these problems very well (Hey, you’re reading one now!). What’s more they’ve made them pretty much freely available – all you have to do is know what you want to do and work out how best to do it.

If you’ve been reading the right papers, you’ll have heard of blogging some time ago – what you may not realise is that blogs can be more than a teen-angst diary or a place to add more hilarious pictures of your cat – they are also a business tool that can be applied to marketing and communications, project management and improving the productivity of individuals and teams.

You might even have heard of a mysterious relation of blogs – RSS. Really Simple Syndication is increasingly being used to help people both focus their own reading, but also reach their audience much more effectively. RSS is also spawning a new generation of search engines that can help you find the very latest web-based information while also letting new readers find your stuff much more easily.

Those who really should get out more will have heard the word Wiki. A wiki is a very simple website that anyone (yes anyone) can edit – they are very useful for collaboration, helping people who may be geographically separate to work up ideas, create and edit documents and to organise events. Take a look at my wiki if you like

These tools together can boost your productivity enormously whether you choose to use them over the internet or within your corporate network, but if you’re not a geek and you don’t know any geeks (or perhaps you’d just like to keep your geek-related activity quiet)how can you relieve some of the frustrations of coprorate life? What could your organisation do with them? What are others in your industry doing with them? Just how do you get started?

“The Normal Business Person’s Guide to Blogging, Wikis and RSS” is a one-day workshop that I’m offering now to help people look at these issues and work out how they can benefit.

Who should attend?

There are three key criteria:
Are you a person? Good, ‘cos there’s no cats allowed.

Do you do business? OK so the definition of business is pretty wide here – I work with lots of public-sector people who do lots of “business”.

Now here’s the clincher… are you normal? I think this pretty much comes down to “Do you need to communicate better with people inside and outside of your organisation? Do you want to serve your customers better? Must you have value for money?” If you’re shouting Yes! Yes! Yes! then you’re normal enough to attend the workshop.

What’s in it for you?

If you attend, you will come away with a better understanding of:

  • What these tools are and what they can do.
  • How the tools are being used already by your customers, suppliers or competitors.
  • The risks of not adopting these tools.

You will also see:

  • How ridiculously easy it is to start and maintain a blog.
  • How blogs encourage conversations that can turn prospects into customers.
  • How a wiki can be used to jointly create something useful.
  • How RSS can speed up information flows while improving how well that information is targeted.

Finally you will have the opportunity to talk about how best you could use these technologies to improve customer relations, internal communications and (if that’s the bag you’re into) sell more stuff!

The workshop is best suited to a small group of people (6-8), in a single organisation, or who otherwise have to work together. Contact me in the usual way (lloyd AT perfectpath DOT co DOT uk) to set up a day’s session for your team.

tags: & & & &

The Normal Business Person’s Guide to Blogs, Wikis & RSS

nocats

  • “I have too much to read – I can’t keep up”
  • “E-mail has stopped being productive for me, but I don’t know what else to do”
  • “Communication’s really bad around here, nobody knows what’s going on.”
  • “Oh God, I didn’t know we had a project team working on that.”
  • “Advertising just seems to have stopped working for us”

You’re not alone. These are some of the things that made me tear my hair out as a manager (in the end I just had to shave it all off to stop myself doing it) – and these problems seem insoluble – worse than that, everything you do just seems to make it worse.

Geeks to the rescue!

Luckily, some very clever people with rather variable social skills have created a bunch of tools that seem to deal with these problems very well (Hey, you’re reading one now!). What’s more they’ve made them pretty much freely available – all you have to do is know what you want to do and work out how best to do it.

If you’ve been reading the right papers, you’ll have heard of blogging some time ago – what you may not realise is that blogs can be more than a teen-angst diary or a place to add more hilarious pictures of your cat – they are also a business tool that can be applied to marketing and communications, project management and improving the productivity of individuals and teams.

You might even have heard of a mysterious relation of blogs – RSS. Really Simple Syndication is increasingly being used to help people both focus their own reading, but also reach their audience much more effectively. RSS is also spawning a new generation of search engines that can help you find the very latest web-based information while also letting new readers find your stuff much more easily.

Those who really should get out more will have heard the word Wiki. A wiki is a very simple website that anyone (yes anyone) can edit – they are very useful for collaboration, helping people who may be geographically separate to work up ideas, create and edit documents and to organise events. Take a look at my wiki if you like

These tools together can boost your productivity enormously whether you choose to use them over the internet or within your corporate network, but if you’re not a geek and you don’t know any geeks (or perhaps you’d just like to keep your geek-related activity quiet)how can you relieve some of the frustrations of coprorate life? What could your organisation do with them? What are others in your industry doing with them? Just how do you get started?

“The Normal Business Person’s Guide to Blogging, Wikis and RSS” is a one-day workshop that I’m offering now to help people look at these issues and work out how they can benefit.

Who should attend?

There are three key criteria:
Are you a person? Good, ‘cos there’s no cats allowed.

Do you do business? OK so the definition of business is pretty wide here – I work with lots of public-sector people who do lots of “business”.

Now here’s the clincher… are you normal? I think this pretty much comes down to “Do you need to communicate better with people inside and outside of your organisation? Do you want to serve your customers better? Must you have value for money?” If you’re shouting Yes! Yes! Yes! then you’re normal enough to attend the workshop.

What’s in it for you?

If you attend, you will come away with a better understanding of:

  • What these tools are and what they can do.
  • How the tools are being used already by your customers, suppliers or competitors.
  • The risks of not adopting these tools.

You will also see:

  • How ridiculously easy it is to start and maintain a blog.
  • How blogs encourage conversations that can turn prospects into customers.
  • How a wiki can be used to jointly create something useful.
  • How RSS can speed up information flows while improving how well that information is targeted.

Finally you will have the opportunity to talk about how best you could use these technologies to improve customer relations, internal communications and (if that’s the bag you’re into) sell more stuff!

The workshop is best suited to a small group of people (6-8), in a single organisation, or who otherwise have to work together. Contact me in the usual way (lloyd AT perfectpath DOT co DOT uk) to set up a day’s session for your team.

tags: & & & &

Marketing Soiree

Wow, 11th July came round quickly – so tonight it’s back to the Texas Embassy again for a night of overexcited chatter and fajitas in the company of another blogging celebrity.

A slightly different crowd tonight for Seth Godin than the Scoble affair (though the coolest people are those who make both) More marketing types and fewer technogeekatroids. I’m therefore expecting more high-pitched chatter, a greater capacity for alcohol and fewer jokes about astrophysics.

I will certainly have pictures and have my minidisc so will at least hope to bring you audio tomorrow of what the great man has to say to the assembled multitude – it’s highly unlikely though that I’ll stop there, so you might also expect some insights from some of London’s greatest marketing brains.

tags: & &

Just another day

Today I will, like many other Londoners, just get on with what I do.

I found it hard to write anything much yesterday – shock and fear. I don’t know how much I’ll manage to share with you today, just take it one step at a time.

This morning I’m keeping two pieces of wisdom in mind. They come from men who knew a lot about cruelty and injustice:

“The weak can never forgive. Forgiveness is the attribute of the strong.”
Mahatma Gandhi.

“Always forgive your enemies; nothing annoys them so much.”
Oscar Wilde.

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Blogging – a real conversation?

Tomorrow afternoon, I’ll stroll down to Soho for a New Media Knowledge event at zero-one.

“The trust people put in blogs, their simplicity and interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum.

This event will examine the increasing importance and influence of blogs – as sources of trusted opinion and as a barometer of the shifting balance of power in media publishing.

Panel 1 – Is nano-publishing a new communications paradigm?
Sabrina Dent – Blogging vs traditional publishing
Rafael Behr – Blogging, journalism & the media landscape
Mike Beeston – Nano-publishing and the social-media revival

Panel 2 – Are blogs the new voices of authority?
Suw Charman – The myth of objectivity exposed
Johnnie Moore – Authentic authority
Adriana Cronin-Lukas – Blogs: ripping up the marketing mix?”

should satisfy my lust for more media-related blogworthy material. Hopefully get a podcast out of it too.

Very busy day tomorrow

Tomorrow I’m off to In The City Interactive at the ICA lots of cool speakers and attendees should provide some interesting podcast fodder.

I have to leave early as I’m going down to Clapham to record an interview Andrew Webster at Lambeth Council for Public Service Conversations

And then, if I’ve any space left on my minidisc, it’ll be whirring away at the monster London Geek Dinner at the Texas Embassy with Robert Scoble and Hugh MacLeod among 200 other assembled geeky types.

Phew, bit of a lie in on Wednesday I think.