What I've Been Doing

The night of the long noses

6 Comments

Seth GodinA fine time was had by most last night at the Texas Embassy. Seth Godin gave a very generous speech and question and answer session, with the only proviso that questioners had to wear false long noses as seen on the cover of his latest book “All marketers are liars” (Can you tell he’s in marketing?)

I recorded all of this as well as a brisk trot round to get instant reactions from those of the crowd that didn’t instantly disappear when the great man sat down.

A chance to talk to Lee Wilkins, Gia Milinovich, Helen Keegan, Ed Daniel, Robert Loch and Paul Birch (and lots of others too).

Audio is still being processed but should be up later today – I will put the post-speech chatter in the feed here, but other stuff will be available on the Marketing Soiree wiki page.

[UPDATE: The audio for Seth’s speech and the Q&A session are now available from the wiki page]

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6 thoughts on “The night of the long noses”

  1. Thanks to one and all for a very interesting evening. Spookily like the Geek Dinner in terms of the mechanics but quite different in terms of the audience dynamic. Any gathering of such interesting people get’s my vote (and £20).

    Cheers

    Steve

  2. Thanks Steve, good to see you again.

    Not sure yet what other events this might spawn – they’re Hugh’s baby really, but it’s piqued my interest in getting such people together on a regular basis. Naturally, you’ll hear about it here if it comes off!

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  5. Leonard, it was good to see you there, I’m sure the presence of a priest gave lots of people food for thought, whether they spoke to you or not.

    For me, the big point of what Seth was saying is that it’s about working hard to cultivate an ongoing relationship with people rather than manipulating consumers into buying stuff they don’t want. Good moral message, in my book.

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