Would this kill the art? Would you want a bigger cut?! (I'm asking because I find this really interesting, and would love to hear your answer… and because part of me thinks if you want to co-fund something, you should profit share… "
So I wholeheartedly agree with the sentiment, but don't feel comfortable with the profit-share idea as a solution. I do want you to benefit from the material I create, I want to share it, I want you to be able to find insights and meaning that I'm not able to see, but I don't want to feel saddled with the responsibility for making a financial profit – even if that's not what people are expecting, it's an expectation that I would put on myself.
What it shows me is that I haven't made something explicit that I think I made explicit last year – doh!
I've left something assumed that is actually quite important. I've said that I will write a book and make a movie out of the material that I will gather on the trip. What I haven't talked about is what you will be able to do with that material. Would it change your mind if I were to say that all the material I collect will be made available online under a Creative Commons licence (probably by-nc-sa) ? So that I'm creating a free to use repository of research material which you can delve into? I would retain the copyright of it all, but you could use it without asking permission if. you attribute me as the original source, you don't charge for what you do with it and you share it under the same conditions?
So rather than investing in something that needs to be a business, you'll be investing in me creating a common good. If you do want to create a commercial product based on the material (or use the material in any other way not covered by the license), then I am likely to agree, but I reserve the right to be asked first. The other thing I've left unsaid is that I'll do an event for those who contributed and can get to Central London to explain what I found, what happened and what material is available.
This, incidentally, is almost the same as how Tuttle works – any member can make anything they like out of what goes on there but only I get to use the Tuttle name on commercial offers (and those have involved profit-share) – and I think that's why people who know me from that sphere have been more willing to just jump in.