I stopped opening up my RSS reader a while ago. I don't know how long ago, but I'm pretty sure it was last year sometime. It was just too much on top of everything I saw in Twitter and Facebook. Most blog posts I wanted to read were being lost in the noisy flood of people saying very little, badly. I tried unsubscribing, cutting down my list but it was a bit like cutting down my twitter following – what if? what if? what if? What if, what? What if a miracle happened and one of these wankers actually said something interesting? Well yes. It could happen. Couldn't it?
I took the leap and just stopped opening it. Removed it from the array of tabs that always greet me. Focused on spotting the neat stuff in my streams, but really focused on just writing and making my own bits and pieces.
This morning over coffee I thought "I wonder what's in there…" and had a look. I'm transported back 10 years. The most recent twenty posts or so are from @charlesfrith, @russelldavies, @euan, @gapingvoid, @davewiner – Punk Planning, The Obvious, Gapingvoid, Scripting News, um… Russell's blog – real blogs written by real guys, each with something really interesting and different to say.
No "social media experts" in sight. It's OK folks, perhaps they've gone…