Introduction to Mobile Marketing

If you want to incorporate the use of mobile technology in your marketing strategy, particularly the use of SMS then you should make time for Helen Keegan‘s forthcoming one-day workshop on 18th May in London, W1.

Helen knows more about mobile marketing and customer experience in this field than anyone I know, she makes it real and tells a good story – this won’t necessarily be everyone’s bag, but if it is your’s, go for it.

[Disclosure: Helen’s been a good friend of mine since the early 1980’s when we hung out theatrically, darling, in the splendid city of Worcester – of course she was very very wee at the time and I was not much less wee myself. Although our relationship went on hiatus during the 1990’s, we have recently been trying to find common ground to work together and I think we’re just about to crack something. Helen *will* be an interviewee on a Perfect Path Podcast. She *will* also read the Cluetrain manifesto, or maybe listen to the audio book, as read by the authors, or maybe just keep listening to me quote bits at her witheringly.]

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Perfect Path Moves

newviewFrom today Perfect Path Consulting is operating from a new base in Central London. No more dodgy Soho basement, now I’m in a dodgy garrett at the other end of Oxford Street. OK so it’s not that dodgy really it’s quite nice – and it has a view of Selfridges (as you can see)!

Contact details remain the same – leave comments here or email me as lloyd AT perfectpath DOT co.uk or lloyd DOT davis AT gmail.com (especially if sending large attachments) I’m hoping to start using Skype as my main phone service and I’ll publish details here when finalised. Shucks, I guess I’d better do some work now…

Oh yes – here’s a wee audioblog done on my walk from house to station this morning.

Podshow Shastradegy Casht

Dave Winer’s isn’t the only podcast I listen to every time it comes out, of course I listen to the Daily Source Code too. So I had to share this discovery with you – a couple of minutes from the master copy of Adam Curry and Ron Bloom’s strategy cast.

The two most plausible theories are a) that they did this as they were and then Adam weaved some audio-wizardry over it to make them sound (almost) straight or b) they were so pleased with the cast that they kept repeating and recording bits of it over and over into the wee small hours even though Ron was totally plastered and Adam was floating around on the ceiling, totally in love with the lampshade. You decide.

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Happy Birthday Dave Winer

I don’t really know Dave Winer, but in the world of blogs, everyone feels like they know the people they read and I read Dave’s blog everyday and I listen to his Morning Coffee Notes podcast.

Dave turns 50 today and he’s asked for links rather than presents. I’m glad to do that for him, but I also have a little extra. Doc Searls says some really nice stuff about Dave on his own blog today. But it’s also nice to hear what people say about you when it’s not your birthday and you’re not even there to listen. So I give you a clip from Doc’s presentation to LesBlogs last week where he summed up Dave’s contribution so far – with a stirring backdrop from Clara Butt way back in 1912 and chanting at the end from Euan Semple, Anu Gupta and Doc again.

Happy Birthday Dave!

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Things that make you go…doh!


3 men went to mow

So I’m staying at the Chelsea Village Hotel tonight for an awayday that I’m running.

In the room is a card about the high speed internet access. At the bottom is a logo saying canovawireless and on the wall is a cable router/wireless access point thing.

The points on the card are:

1) Ensure your room key is inserted in the wall socket so that your room power is switched on.

Now this is the first thing – I didn’t read this bit at all, or at least I didn’t realise the implications – I’ve popped out of the room a couple of times and left my laptop on to charge after I’ve been using it on the go today. Each time, when I’ve come back my laptops gone into snooze mode and I’m starting to think there’s something wrong, but now I see that when I leave the room, the power goes off. Is it me or is that worthy of a “Durrrrr”?

2) Check that the wall modem is showing a steady light.

3) Locate the ethernet cable on your desk

4) Plug the ethernet cable into your laptop

5) Open your web browser on your laptop

6) On the screen that appears either login or sign up for an account.

You are now ready to use the high speed connection.

OK. So I think, well this is obviously old information as there’s a wireless point here now – but actually, the wireless doesn’t go on until after you’ve gone through the login by plugging in the ethernet. Again, “Durrrr!” Why do I have to plug my laptop in and login in order to then be able to unplug the ethernet use wireless (presumably so that I can carry my laptop over into bed with me, or something).

I see so many blogposts like this about clueless access providers in hotels – when are they going to ask people what they want and then give it to them, instead of this crazy mish-mash of services that are difficult to use, even for the technically (kinda) competent.

Too tired for tags.

Blogs starting to appear on British Civil Service radar

I’m in the middle of running an awayday for a team in a large Government department and suddenly the subject of conversation over dinner is blogs!

“What are they?” “Ooooh, do you have one” “I think I should have one.” “We should use them for sharing things that we’ve seen instead of photocopying one for everyone” “So you have to really like writing” “Do you sometimes pull back after writing a post and think nobody’s going to be interested in this” “What if nobody reads it?”

All questions I’ve heard reported by other people, but never actually experienced, especially when dining with clients – this is an important first for me (how sad).

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LesBlogs Lunch Chatter

Lunch at LesBlogsHere’s a podcast of some conversations (roughly 13MB, 28min) I had over lunch with people at LesBlogs in Paris yesterday (oops, Monday).

There are segments here with Lee Bryant and Liam Morrison, joined by Anu Gupta, then Loic LeMeur, Euan Semple (& Martin Dugage) finishing off with Doc Searls.

Do let me know what you think of this format as well as the content – just don’t tell me I laugh at my own jokes too much, I picked that up all by myself…

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le soir de lesblogs

Well I’m shattered, so I don’t know how anyone who’s been more actively involved in today is feeling!

There were good bits in the afternoon, but it still felt like sitting in on someone else’s conversation.

In the nanopublishing (I don’t get it, why is it called nano, what’s nano about it?) session the panel (esp Jason Calacanis) engaged more with the backchannel which was projected onto the main screen with people calling them out as they spoke on what their business models were – clearly some old grudges being played out here and some business rivalry too. There was also some to-and-fro on the journalist v blogger argument – are bloggers wannabe journalists? Wouldn’t journalists like to taste some of the freedoms of blogging, and get paid for it?

Then the blogads user survey – I took the opportunity to nap through an advertisement for advertisement – sorry.

I didn’t wake up well for Traditional Media Strikes back (reps from the Guardian, Skyblogs, Le Monde & Jochen from Focus magazine – a lot of stick for Le Monde on the back channel and the poor guy Yann was obviously struggling with his spoken English and this experience of having crosstalk while you’re on stage.

Yossi Vardi came and went – I never was one for ICQ.

Then a thought-provoking piece from Yat Siu and Hoder on, well socio-political effects I guess – Hoder on the use of blogs in Iran and about Iranian affairs and Yat Siu having to sum up “everything about Asia” (!) in about 15 minutes. Good stuff, but could have come earlier when we were fresher.

Doc Searls gave a great finishing keynote, talking about why we shouldn’t talk about content, consumers, audiences – because blogs are “writing” and should be thought of as a form of speech (which can be free) rather than media (which needs to be managed).

And after a quick supper (I couldn’t wait till 9.00pm!!) I write this and then off to L’Alcazar for more mingling.

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Lunch at Lesblogs

Great (if sparse) lunch here – lots of chances for stimulating conversations, I talked to Lee Bryant, Anu Gupta, Loic LeMeur, Euan Semple, Martin Dugage (briefly) and Doc Searls – got lots of audio for a podcast for later – will need editing down. Lots of talk about the format and how we could/should do something different in London – but also about the range of people and how difficult it is to pitch presentations. These are just my first impressions and I’m sure more mature reflection will show that it’s really not that bad at all – it’s a great opportunity to meet people I read everyday and even some who read me – and Loic has done a fantastic job here – wifi, backchannel, good control of the main screen during talk sessions, I don’t want to play that down at all, it just doesn’t feel bloggy enough – but as I said to Euan, you have to do it this way in order to know that you’d like to do it differently.

I think there’s also a huge diversity of experience and understanding here. There are guys who’d been blogging 4 years when I started. There are people who have no blog. There are people who weren’t quite sure what a blog is – let’s hope they are sure now.

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morning from lesblogs

LoicLeMeur Wiki – Internet 2.0

Took us some time to get in, I arrived at 8.30 and there was already quite a line didn’t get seated until 9.15 and Joi Ito got started around 9.45 – you can see some of the people who arrived in the line before me and those after me on flickr.

so far we’ve had Joi, Caterina Fake, Meg Hourhan, Barak & Charlie, some corporate bloggers where I tuned out and now Ross, Lee and Euan are talking about social software.

my battery may die soon so don’t know how long I’ll manage. Also had no coffee since breakfast.

Lee is showing a slide saying traditional enterprise software bad, social software good. Nobody has mentioned yet the irony of the format – 3 smart guys talking to 200 smart guys and gals.

I'm the founder of the Tuttle Club and fascinated by organisation. I enjoy making social art and building communities.