Beep Marketing – a conversation with Helen Keegan

After the most frustrating will they? won’t they? since the Gold Blend couple, Helen Keegan talks with me (behind Franklin D Roosevelt’s back) about how she got where she is today and what’s up in the world of mobile marketing including what she’s doing to make sure it’s more about the user experience than the size of your server. Features an excellent example of Helen’s outstanding CV and client-list recitation skills and a snatch of the theme tune to Bod.



So what’s this got to do with Knowledge Management?

As it says up above, Perfect Path is a knowledge management consulting practice. So what’s with all this stuff about blogs and podcasts?

Well to me, knowledge management (see the sidebar for why I think it’s just management) is about how organisations and the individuals working in them:

  • create new ideas;
  • find & evaluate ideas from elsewhere;
  • spread ideas about;
  • save ideas for later;
  • find ideas that they made earlier; and
  • work out new ways of dealing with all of these things

This site is my way of exploring those things for myself on a daily basis. And it’s becoming a cool showcase for how such things work – if I can get my ideas out to loads of people then maybe I can help you do it too.

My experience with clients is that some of the big problems come in the “spread ideas about” bit and I think blogs and podcasts are great ways of doing that (and above all they are sooooo much cheaper to implement than the gazillions you may already be spending on other IT systems).

So if you’re having difficulty with getting your ideas heard, whether it’s called “knowledge management” or “internal communications” or “personal development” do give me a shout and lets talk about how I can help.

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Perfect Path Audioblog 050518

gnomedexI asked for it, and I got it. The other day I asked how you saw me and this morning in my mailbox, Neal, the Podchef, had deposited some photoshop delights. I reproduce the one that made me (and my daughter) laugh out loud for your delectation.

This morning I talk
a bit about last night’s pianosingsongcast and what else I got up to yesterday – together with what I have planned for today. You also get to hear how much it costs me for one month’s unlimited use of London’s splendid public transport system. Tune in next time to hear me reading from my weekly grocery till receipt!

What I didn’t talk about, was my listening fun yesterday: the cool soundseeing tour that Neal put out of him scrambling around in storage space and BicycleMark’s AudioCommunique #34 on philosophy and the connectedness of being.

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Homespun fun

my gardenApologies to those who sat by their ipodders all day yesterday, waiting for an audioblog – I decided in the end to have a work at home day (including sitting in the garden, mmmmm….) and so the opportunity didn’t really arise.

I got to thinking about making your own entertainment so a made you this. I still can’t find Carnegie Hall on the map and as I say here: “Practice, it’s all about practice – if I played these tunes more often than once every 20 years, they might sound better”.

[Parental warning: features some explicit improvisation with some scenes of mild cat strangling]

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Perfect Path Audioblog 050516

New window coming at SelfridgesI had a spring in my step this morning. Mostly on the subject of “Podcasting is (NOT) a bad idea” and why I’m afraid I’ll continue to take it personally but also following up on yesterday’s walk in the park.

Then walking to the office I notice that at Selfridges, the Las Vegas Supernova window theme is being removed to be replaced with something yellow and “Beautiful?” Very apt, I think – what is beauty in this new world of democratic media?