Off to the London Company of Friends barbecue in SW8 last night. Lots of interesting people, many professing to be ex-readers of Fast Company. Uh-oh, there’s photographic evidence.
For those who don’t know, the lady on my left is Helen Keegan, she of the still popular “bodcast”
Many thanks to Matt O’Neill for organising, slaving over hot coals all evening, photography and not (noticeably) minding me calling him Adam.
Perfect Path 
Why ex-readers, I wonder? Any insights?
Heath, I didn’t speak to everyone who was there of course but among those I did, there were some general thoughts on this and one specific point.
Generally people said they don’t have enough time to read magazines (certainly not all the way through) and they get a whole bunch of them and I guess FC doesn’t stand out like it used to.
I can only say for me that I’ve felt for a while that FC doesn’t talk to me any more (I’ve even tried subscribing to the blog, but I rarely read anything there either). I’m aware that I enjoyed it most 3 years ago when I was a wage-slave aspiring to get out and do cool stuff. Now that I’m out there (and doing it) it’s not so interesting to me – I recognize this says way more about me than about the magazine.
The one specific point that came up was the difficulty two people had had with subscribing from the UK – I don’t know exactly what this was about, but it seemed it felt complicated and difficult.
I hope that helps – thanks for asking.